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Exagen: The Autoimmune Testing Powerhouse You’ve Never Heard Of
A $39M revenue lab quietly dominating rheumatology diagnostics with 4,469 monthly visitors.
In the crowded world of health tech, Exagen Inc. isn't chasing AI buzzwords or telemedicine hype. Instead, they are quietly building a fortress in autoimmune disease testing—a niche, high-complexity field where clinical accuracy matters more than flashy marketing.
"Exagen proves that in healthcare, dominating a specific vertical beats trying to be everything to everyone."
The Rheumatology Specialist
Exagen isn't a generalist lab. They are a 'patient-focused and discovery-driven commercial-stage life sciences company' with a laser focus on autoimmune diseases. Their flagship product, AVISE, is a comprehensive testing panel used by rheumatologists globally. With 251 employees, they operate at a scale that supports complex diagnostic workflows while maintaining the agility of a specialized provider.
The SEO Paradox
Despite generating nearly $39M in revenue, Exagen's web traffic is modest: 4,469 monthly visits. However, the quality of this traffic is telling. 'AVISE' commands 1,590 monthly searches, and 'AVISE test' gets 560. This indicates a highly targeted audience—doctors and patients searching for specific diagnostic solutions rather than browsing general health content. The 46% direct traffic share suggests strong brand recall among medical professionals.
Their tech stack reveals a pragmatic approach. They utilize jQuery, Bootstrap, and Tailwind CSS—proven, stable technologies rather than bleeding-edge frameworks. This aligns with their industry: reliability over novelty. The presence of PWA (Progressive Web App) hints at efforts to improve accessibility for clinicians and patients accessing results on the go.
- Niche Dominance: Focused entirely on autoimmune testing, avoiding the dilution of general lab services.
- High-Value Search Terms: Owns keywords like 'AVISE' (1,590 volume) and 'AVISE test' (560 volume).
- Clinical Trust: 46% direct traffic indicates strong retention among medical professionals.
The Quiet Giant of Autoimmune Testing
Exagen doesn't need millions of visitors—just the right ones. For investors and founders, this is a masterclass in vertical dominance: build a moat in a complex niche, own the clinical workflow, and let revenue scale faster than web traffic.
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Exagen Inc. - Autoimmune Disease Testing Lab - Rheumatology Lab
Exagen Inc. is a patient-focused and discovery-driven commercial-stage life sciences company that is a global leader in autoimmune disease testing.
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About exagen.com
Exagen Inc. is a patient-focused and discovery-driven commercial-stage life sciences company that is a global leader in autoimmune disease testing.
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exagen.com uses 19 technologies across their website including Font Awesome, HSTS, PHP, and more.
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exagen.com receives approximately 4.5K monthly visitors and ranks #4,216,664 globally. The website has a bounce rate of 60% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:17 on the site.
The majority of exagen.com's traffic comes from undefined, .
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