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Exah: The 56-Person Salesforce Powerhouse That Went Global
How a boutique South African consultancy quietly built a $7.3M business before joining NTT DATA
In the hyper-competitive world of Salesforce consulting, where giants like Accenture and Deloitte dominate, a 56-person South African firm built a $7.3M business that caught the eye of a global tech titan. This isn't a story about scaling through venture capital—it's about precision execution.
"Exah didn't need massive scale to become irresistible—they needed the right expertise in the right niche."
The Boutique Advantage
With just 56 employees generating $7.3M in revenue, Exah achieved a remarkable $130K revenue per employee—far exceeding many larger consultancies. This efficiency stems from their laser focus on Salesforce implementation, where senior specialists like Izak Niekerk (Salesforce CPQ Specialist) and Juan Venter (Marketing Cloud Solution Architect) deliver high-value projects without corporate bloat.
The NTT DATA Acquisition Story
Exah's acquisition by NTT DATA represents a classic strategic play: a global giant buying specialized expertise rather than building it. For NTT DATA, Exah brings immediate Salesforce credibility and a proven track record. For Exah, they gain access to global resources, enterprise clients, and the scale to compete for much larger deals—transforming from a regional player to a global force overnight.
The traffic data reveals something fascinating: despite being acquired by a global powerhouse, Exah's website still operates independently. With only 146 monthly visits and 45% organic traffic, this isn't a customer-facing brand—it's a specialized acquisition. The real value wasn't in their web presence, but in their team's deep Salesforce expertise and existing client relationships.
- Elite Salesforce talent: Specialists in CPQ, Marketing Cloud, and MuleSoft integration
- Proven enterprise delivery: Case studies with major clients like Embraer
- Strategic acquisition: Bought for capability, not customer base
- Geographic advantage: South African base with global delivery capabilities
The Real Lesson: Specialization Beats Scale
In a world obsessed with growth metrics, Exah proves that deep expertise in a critical niche is the ultimate competitive moat. They didn't need to be the biggest—they just needed to be the best at what they do.
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https://services.global.ntt/-/media/ntt/global/campaigns/salesforce-exah/salesforce-exah--820x920.jpg?rev=4541a659d5454c6c9a4e4fccd9eb24de
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Exah joins NTT DATA | NTT DATA
Your trusted Salesforce partner, now backed by global innovation, scale and resources to grow with you.
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About exah.co.za
Your trusted Salesforce partner, now backed by global innovation, scale and resources to grow with you.
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Technology Stack
exah.co.za uses 18 technologies across their website including HSTS, reCAPTCHA, PHP, cdnjs, unpkg, and more.
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CDN
cdnjs, unpkg
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Advertising
Microsoft Ads, LinkedIn Insight Tag
Traffic & Audience
exah.co.za receives approximately 146 monthly visitors. The website has a bounce rate of 47% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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