exerplay.com
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ExerPlay: The $35M Outdoor Titan
A regional powerhouse quietly dominating outdoor recreation with 34 employees.
In an era of digital disruption, ExerPlay has quietly built a $35M revenue empire by mastering the physical world. Operating across six states with just 34 employees, this isn't a startup—it's a precision-engineered regional monopoly.
"They don't chase traffic; they chase contracts. While most recreation companies obsess over SEO, ExerPlay dominates the Southwest with deep government relationships."
The Regional Monopoly Play
ExerPlay's strategy is surgical: dominate specific geographies (New Mexico, Arizona, Nevada, Alaska, Hawaii, Texas) rather than fighting a national war. With 54% direct traffic, their customers aren't browsing—they're returning. This is a B2B relationship machine disguised as a website.
The Efficiency Paradox
Here's the kicker: 34 people generating $35M means each employee drives over $1M in revenue. That's not a sales team—that's an elite unit of specialists. Compare that to tech companies with similar revenue and 10x the headcount. ExerPlay proves that in physical industries, lean beats bloated every time.
Their keyword strategy reveals the playbook. They rank for hyper-specific terms like 'anova site furnishing' (460 monthly volume) and 'mccormick stillman railroad park playground' (280 volume). These aren't vanity metrics—they're signals of deep integration into municipal and commercial projects. When a school district in Arizona searches for playground equipment, ExerPlay isn't just an option; they're the default.
- Revenue-per-employee of $1.03M dwarfs industry averages (typically $200K-$400K)
- Direct traffic dominance (54%) indicates strong brand recall and repeat business
- Geographic concentration creates operational efficiency and local expertise
- Social presence (YouTube, Facebook, Instagram) suggests community engagement beyond transactions
The Quiet Giant Strategy
ExerPlay proves that in B2B physical industries, regional depth beats national breadth, relationships beat algorithms, and efficiency beats scale.
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Open Graph Image
https://www.exerplay.com/wp-content/uploads/2024/07/image-products-play.jpg
Meta Tags
Outdoor Innovation & Play Solutions with ExerPlay
ExerPlay provides innovative outdoor recreation solutions across New Mexico, Arizona, Nevada, Alaska, Hawaii, and South and West Texas. Get started today!
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About exerplay.com
ExerPlay provides innovative outdoor recreation solutions across New Mexico, Arizona, Nevada, Alaska, Hawaii, and South and West Texas. Get started today!
Company Overview
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Technology Stack
exerplay.com uses 19 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, reCAPTCHA, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Traffic & Audience
exerplay.com receives approximately 2.9K monthly visitors and ranks #5,365,426 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:35 on the site.
The majority of exerplay.com's traffic comes from .
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