exizent.com
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The Probate Tech Underdog
How a 27-person team is quietly transforming a $20B industry
While legal tech giants chase courtroom drama, Exizent is doing something far more profound: turning the bureaucratic nightmare of probate into a streamlined process. Their 27-person team isn't just building software—they're rebuilding an industry's most painful workflow.
"They're not competing with legal tech giants—they're solving problems the giants ignore."
The Bereavement Blind Spot
Most legal software focuses on case management and billing. Exizent targets the most emotionally charged process: probate. They're building for a user base that's grieving, overwhelmed, and needs clarity—not another dashboard. This emotional intelligence is their moat.
The Traffic Paradox
Here's the fascinating part: their top keywords aren't about probate software at all. They rank for 'iht403' (UK inheritance tax forms) and 'blizzard authenticator'—unrelated searches that reveal a curious SEO strategy or accidental keyword capture. This suggests either brilliant niche targeting or a fundamental misunderstanding of their own traffic sources.
The $2.7M revenue on 27 employees translates to roughly $100K per employee—a lean operation for a B2B SaaS company. Their 2,075 monthly visits seem modest, but in the hyper-niche probate market, that could represent highly qualified leads. The real question is whether their organic search strategy is intentional or accidental.
- Niche dominance: Focusing exclusively on probate rather than general legal tech
- Emotional UX: Designing for grieving users, not just efficiency
- UK market focus: iht403/406 keywords suggest strong UK presence
- Lean operations: $100K revenue per employee suggests disciplined growth
The Silent Giant Strategy
While competitors chase scale, Exizent is building depth in a single, painful workflow. In legal tech, specificity beats breadth every time.
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Exizent is here to transform the probate industry with our specialist software, helping legal professionals streamline inefficient processes and accelerate growth.
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Exizent is here to transform the probate industry with our specialist software, helping legal professionals streamline inefficient processes and accelerate growth.
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About exizent.com
Exizent is here to transform the probate industry with our specialist software, helping legal professionals streamline inefficient processes and accelerate growth.
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exizent.com uses 19 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Squarespace, and more.
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exizent.com receives approximately 2.1K monthly visitors and ranks #7,868,172 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:28 on the site.
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