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EXMAR: The Silent Giant of Gas Logistics
How a Belgian maritime operator built a $405M business on floating gas infrastructure
While tech startups chase hype, EXMAR quietly operates a fleet of specialized vessels that move billions in natural gas across oceans. This isn't a SaaS unicorn—it's industrial infrastructure at sea, generating $405M annually from what most people never see.
"In shipping, you don't need to be visible to be valuable. EXMAR proves that the most critical infrastructure often operates in plain sight."
The Industrial Moat
EXMAR's business model is built on extreme capital intensity and specialized expertise. Operating in the floating LNG sector requires vessels that cost hundreds of millions each, creating a barrier to entry that software startups can't comprehend. Their fleet handles the entire gas value chain—from transportation to transformation—making them indispensable to energy giants who can't afford supply chain failures.
The Traffic Paradox
With only 10,995 monthly visits, EXMAR's digital footprint seems microscopic compared to tech companies. But this reveals their true nature: B2B relationships, not SEO, drive their business. The 44% organic traffic comes from industry-specific searches like 'exmar ship management,' indicating a small but highly targeted audience. They don't need millions of visitors—just the right ones.
The tech stack tells a similar story. Built on jQuery, Bootstrap, and OpenCart, EXMAR's website isn't chasing modern frameworks. It's functional, not flashy—prioritizing reliability over innovation. This mirrors their business philosophy: when you're moving flammable gas across oceans, you don't bet on bleeding-edge technology.
- Revenue-per-employee ratio of ~$370K shows exceptional operational efficiency
- Traffic sources reveal a business built on relationships, not digital marketing
- Specialized keyword strategy targets industry insiders, not general audiences
- Legacy tech stack prioritizes stability over innovation
The Ultimate B2B Playbook
EXMAR demonstrates that in industrial sectors, digital presence matters less than operational excellence. Their $405M revenue comes from solving problems most companies can't even see—let alone solve.
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Welcome to EXMAR | Exmar
EXMAR is a provider of floating solutions for the operation, transportation and transformation of gas.
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About exmar.com
EXMAR is a provider of floating solutions for the operation, transportation and transformation of gas.
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Technology Stack
exmar.com uses 21 technologies across their website including Font Awesome, Laravel, PHP, and more.
Fonts
Font Awesome
Backend Frameworks
Laravel
Programming Languages
PHP
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Squarespace, Webflow, WordPress
Cloud & Hosting
Cloudflare
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Termly
Traffic & Audience
exmar.com receives approximately 11.0K monthly visitors and ranks #2,215,253 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:25 on the site.
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