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Exosite: The Quiet Giant in Industrial IoT
How a 112-person team commands $24.6M in the IIoT space
While consumer IoT grabs headlines, Exosite has quietly built a $24.6M enterprise serving industrial giants with remote monitoring and predictive maintenance. Their secret? A laser focus on OEMs who need to transform hardware into recurring revenue.
"In IIoT, 62% direct traffic isn't a weakness—it's proof of enterprise stickiness. Exosite isn't chasing clicks; they're locking in contracts."
The Enterprise Reality
With 112 employees generating $24.6M, Exosite achieves $219K revenue per employee—strong for industrial software. Yet their 2,394 monthly visits reveal a counterintuitive truth: in B2B IIoT, massive traffic doesn't equal revenue. Their 62% direct traffic suggests deep enterprise relationships, not viral growth. This is a company built on contracts, not clicks.
The Traffic Paradox
Exosite's keyword data tells a fascinating story. They rank for 'on premise smart home oem' (130 volume) but also 'costco com foosball table' (230 volume)—a bizarre collision of industrial IoT and retail chaos. This isn't SEO failure; it's evidence of a lean marketing team focused on high-value enterprise deals over broad visibility. When your organic search is only 21%, you're not playing the content game—you're playing the relationship game.
The leadership team—Hans Rempel (CEO), Steven VanderSanden (COO), Robert Yu (VP APAC), Michael Aanenson (Director Product Management), and Alec Johanson (Principal Solutions Architect)—reads like a blueprint for IIoT execution: technical depth, operational rigor, and geographic expansion. The VP of APAC specifically signals serious intent beyond North American markets.
- Predictive maintenance focus targets high-margin industrial pain points
- OEM-centric model creates recurring revenue streams from hardware
- APAC expansion suggests global industrial footprint
- Technical stack (Ant Design, Tailwind, jQuery) reveals pragmatic engineering over hype
- 1 Trustpilot review at 3.7/5 suggests minimal consumer-facing presence
The Anti-Startup Playbook
Exosite proves that in industrial IoT, quiet execution beats loud growth. Their $24.6M on 112 employees with minimal digital footprint isn't a bug—it's the business model. For founders: sometimes the best moat is being boringly profitable while everyone else chases VC headlines.
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Exosite | Industrial IoT Solutions
Exosite is a leading Industrial IoT (IIoT) platform, remote condition monitoring, and predictive maintenance solutions provider.
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Best in class IoT platform
With the challenge of launching a condition monitoring solutions with an open system architecture, I found everything I could wish for at Exosite. The project launched within a couple of days and scaled from one to a thousand devices at ease. With a no-code / low-cost engineering environment it is easy to configure individual use cases. Through their marketplace I also gained access to their rich partner network.
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About exosite.com
Exosite is a leading Industrial IoT (IIoT) platform, remote condition monitoring, and predictive maintenance solutions provider.
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exosite.com uses 14 technologies across their website including Google Fonts, HubSpot, DoubleClick Floodlight, LinkedIn Insight Tag, and more.
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exosite.com receives approximately 2.4K monthly visitors and ranks #7,188,840 globally. The website has a bounce rate of 51% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:22 on the site.
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