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Explus: The Unsung Fabricator of American Memory
How a 48-person shop builds the museums that shape national identity
While tech startups chase fleeting digital trends, Explus operates in the physical realm of collective memory, fabricating the tangible experiences that define museums and cultural institutions. This isn't a SaaS platform—it's a craft shop building America's narrative one exhibit at a time.
"Explus doesn't just build exhibits—they fabricate the physical infrastructure of cultural memory."
The Museum Infrastructure Play
Explus operates in a niche most tech investors overlook: custom fabrication for physical cultural spaces. With $15M in revenue and just 48 employees, they're generating over $300K per head—a testament to high-value, specialized craftsmanship. Their client roster includes Liberty Memorial, Yogi Berra Museum, and the National Museum of Health and Medicine, proving they're trusted with America's most sensitive historical narratives.
The SEO Ghost in the Machine
Despite a global rank of #10.3M (essentially invisible on the global stage), Explus commands specific, high-intent searches. 'Liberty Memorial' (440 monthly searches) and 'Yogi Berra Museum' (340) aren't random keywords—they're institutional names with built-in audiences. This reveals a strategy: dominate hyper-local, institution-specific searches rather than compete for broad 'museum fabrication' terms.
Their tech stack tells the story of a company caught between eras. Vue.js and Tailwind CSS suggest modern web ambitions, while jQuery and Bootstrap reveal legacy baggage. This isn't a criticism—it's evidence of a company focused on building physical exhibits, not perfecting their digital presence. The real innovation happens in their fabrication workshops, not their source code.
- Government & museum contracts provide sticky, long-term revenue streams
- Physical fabrication creates high switching costs—once you're in a museum, you're in for decades
- 48-person team suggests careful, controlled growth rather than VC-fueled expansion
- Top leadership includes directors of business development and media services—hybrid roles for a hybrid company
The Anti-Startup Success Story
While everyone chases scalable software, Explus proves that high-margin, craft-based businesses in defensible niches can build lasting value without ever needing a Series A.
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Providing custom fabrication for museums, corporations and government exhibits.
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About explusinc.com
Providing custom fabrication for museums, corporations and government exhibits.
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Technology Stack
explusinc.com uses 9 technologies across their website including reCAPTCHA, PHP, Cloudflare, and more.
Security
reCAPTCHA
Programming Languages
PHP
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager, Google Analytics
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
explusinc.com receives approximately 1.1K monthly visitors and ranks #10,372,456 globally. The website has a bounce rate of 45% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 0:14 on the site.
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