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Athletes Soul: The Invisible Nonprofit
A $5.9M revenue nonprofit with zero web traffic—a deep dive into digital invisibility.
Meet Athletes Soul, the organization behind extra-ordinaire.org. They claim to help athletes 'discover their potential, beyond sports,' but their digital footprint suggests a different reality: a ghost in the machine of the nonprofit sector.
"This isn't a website; it's a digital placeholder for a multi-million dollar operation."
The Operational Paradox
With $5.9M in revenue and a 42-person team, Athletes Soul operates at a scale that demands visibility. Yet, their web presence is virtually non-existent. This suggests a heavy reliance on offline networks, grants, and direct funding—a model that is increasingly fragile in a digital-first world.
The Traffic Black Hole
Zero monthly visits is not just a low number; it's a data point that signals a disconnect. Their tech stack—Google Analytics, GTM, Google Ads—is installed but not utilized. It's like having a sports car with no fuel: the engine is there, but it never leaves the garage.
The organization's LinkedIn and Instagram profiles exist, but without website traffic, they are islands. The site uses Tailwind CSS and Bootstrap, standard tools for modern web development, but the lack of organic keywords or backlinks indicates no SEO strategy whatsoever. For a nonprofit of this size, this is a missed opportunity for donor acquisition and brand storytelling.
- Revenue is substantial ($5.9M), but digital footprint is zero.
- Tech stack is modern but completely dormant.
- Social profiles exist but likely drive no traffic to the site.
- No Trustpilot reviews or public key people listed.
The Silent Giant
Athletes Soul proves that revenue doesn't equal relevance. In 2024, a website with zero traffic is a liability, not an asset.
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About extra-ordinaire.org
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Technology Stack
extra-ordinaire.org uses 13 technologies across their website including Google Fonts, reCAPTCHA, Squarespace, and more.
Fonts
Google Fonts
Security
reCAPTCHA
CMS
Squarespace
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
extra-ordinaire.org receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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