eyeking.com
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Eyeking: The $7M B2B Eyewear Powerhouse
A quiet giant in polarized sports sunglasses, powering major brands with a lean team and focused strategy.
In a world obsessed with DTC flash, Eyeking operates in the shadows of giants—manufacturing and distributing polarized sunglasses for Under Armour, Hobie, and Crocs. With just 36 employees, they generate $7.2M in revenue, proving that B2B infrastructure often outlasts consumer hype.
"Eyeking doesn't chase trends; it manufactures the infrastructure that lets brands sell them."
The B2B Backbone of Sport Eyewear
Eyeking isn't a consumer brand—it's the silent engine behind recognizable names. Their LinkedIn profile lists them as a 'leading manufacturer and distributor,' a role reflected in their low web traffic (1,497 monthly visits). This isn't a failure; it's a sign of a healthy wholesale model where relationships, not SEO, drive revenue. Their top keywords—'craig fels,' 'under armour grey visor'—are brand-specific searches, likely from dealers or internal teams, not end consumers.
The Lean Manufacturing Playbook
With $7.2M in revenue and 36 employees, Eyeking achieves ~$200K revenue per employee—a strong metric for a manufacturing/distribution hybrid. Their tech stack (WordPress, Bootstrap, jQuery) is functional, not flashy, prioritizing reliability over cutting-edge design. The inclusion of AccessiBe suggests a commitment to compliance and accessibility, likely driven by client demands rather than consumer marketing.
The company's leadership team—Sheldon Goldman (CEO), Darren Goldman (VP), Shelly Goldman (President)—shows a family-run, long-term vision structure. This stability is critical in the volatile sports apparel industry, where brand partnerships require deep trust and consistent delivery.
- Wholesale-First Model: No direct-to-consumer storefront, minimizing marketing overhead and competition with brand partners.
- Polarized Specialization: Positions them as a technical leader in sport eyewear, a high-margin niche.
- Brand Partnership Strategy: Under Armour and Hobie deals provide predictable revenue streams and credibility.
- Low Web Dependency: 38% direct traffic indicates established B2B relationships, not reliant on organic discovery.
Eyeking is a B2B Blueprint, Not a Consumer Play
For investors and founders, this is a case study in building a durable, asset-light business by solving infrastructure problems for big brands.
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Eyeking Eyewear
Eyeking is a leading manufacturer and distributor of wholesale sunglasses including Under Armour sunglasses, Hobie sunglasses, Crocs and private label glasses. Eyeking is a leader in polarized sunglasses for sport and fashion. 1-866-EYEKING.
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About eyeking.com
Eyeking is a leading manufacturer and distributor of wholesale sunglasses including Under Armour sunglasses, Hobie sunglasses, Crocs and private label glasses. Eyeking is a leader in polarized sunglasses for sport and fashion. 1-866-EYEKING.
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eyeking.com uses 7 technologies across their website including AccessiBe, PHP, WordPress, and more.
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AccessiBe
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PHP
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Traffic & Audience
eyeking.com receives approximately 1.5K monthly visitors and ranks #9,274,449 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:56 on the site.
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