ezibuy.co.nz
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The Zombie E-Commerce Giant
Why a $40M revenue business with 1,000 monthly visits is a warning sign
EziBuy is a living artifact of the pre-Amazon internet, a New Zealand-based lifestyle retailer that generates $40.7M in revenue from just 1,000 monthly visitors. It's not a startup—it's a digital time capsule.
"This isn't a growth story—it's a survival story. EziBuy is selling to an audience that still reads paper catalogs."
The Traffic Anomaly
With 1,033 monthly visits and 44% coming from organic search (mostly branded terms like 'ezibuy'), this business isn't acquiring new customers—it's servicing a dying cohort. The 100% undefined traffic location suggests either tracking failure or a legacy customer base that doesn't translate to digital metrics.
The Legacy Customer Trap
163 employees for $40.7M revenue equals $250K revenue per employee—exceptionally high for retail but revealing of an old-school operational model. This isn't a lean digital native; it's a brick-and-mortar operation with a website attached.
The tech stack (jQuery, Bootstrap, PHP) confirms this is a legacy system frozen in time. While competitors built mobile-first platforms, EziBuy maintained a desktop-era architecture. The 3.1/5 Trustpilot rating from only 6 reviews suggests either a disengaged customer base or a business that has quietly abandoned reputation management.
- Revenue-per-employee ($250K) suggests high-margin catalog sales, not low-margin e-commerce
- 100% traffic from 'undefined' location indicates either tracking failure or a domestic monopoly with no international ambition
- Terms and privacy pages share the same URL—a technical oversight that signals neglect
EziBuy is a cautionary tale, not a blueprint
For founders: This is what happens when you optimize for retention over growth. For investors: This is a cash cow being milked, not a rocket ship being built.
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Ezibuy
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Reviews (6)
I am wearing clothes that I bought…
I am wearing clothes that I bought years ago and decided that they still look great and want to buy some newer ones. Sorry to hear that Ezibuy are in trouble but are they still selling clothes online? As an ex-customer I would like to see some of this seasons….SARA clothing!!!
Response to Ezibuy
ATTN: Customer Care (or don't care) Team. As requested. #5005043
DO NOT BUY FROM EZIBUY they made their…
DO NOT BUY FROM EZIBUY they made their entire NZ contact centre redundant to move it to the Philliphines for cheaper labour. A once new zealand company destroyed thanks to greedy CEO’s such as Steve. Asked their staff to work for free during lockdown to ‘save the company’ only to do this. Think he has now jumped ship. Don’t support this business, shein’s more ethical honestly.
I had been a happy customer for over 20…
I had been a happy customer for over 20 years. Not any more. The new website is unnavigable and you have to change password to log in for the 1st time. Unfortunately the link you are emailed does not advise the parameters for the password (min length, required caps, numerals and characters etc.) Once you do finally figure that out and log in the website itself is disappointing. As for the clothes...most of the "go to" staple brands have gone. The styles and quality look sub standard. I also note that there is no longer a review section for each item, which was always helpful. Reading other reviewers here. I will not be using their services (or lack of) ever again.
Didn’t even want to give Ezibuy one…
Didn’t even want to give Ezibuy one star. Misleading advertising on sheet sets indicating they contained bamboo - fine, but 70% was microfibre. This is the plastic that is polluting our rivers, lakes, seas, oceans and us. This company needs a good shake-up from the top to become ecologically responsible. Won’t ever be buying their products again!
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About ezibuy.co.nz
Company Overview
Technology Stack
ezibuy.co.nz uses 4 technologies across their website including Google Fonts, PHP, Bootstrap, and more.
Fonts
Google Fonts
Programming Languages
PHP
CSS Frameworks
Bootstrap
JavaScript Libraries
jQuery
Traffic & Audience
ezibuy.co.nz receives approximately 1.0K monthly visitors and ranks #14,224,207 globally. The website has a bounce rate of 33% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of ezibuy.co.nz's traffic comes from .
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This page provides publicly available information about ezibuy.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ezibuy.co.nz directly at https://ezibuy.co.nz.