ezyinsights.com
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The Quiet Powerhouse in News Monitoring
How a 24-person team built a $2.4M platform trusted by global journalists
While tech giants chase AI hype, Ezyinsights operates in the shadows of the newsroom—a 24-person team quietly monitoring millions of stories daily for journalists who need signal, not noise. This isn't another media startup; it's a precision tool that turns information overload into actionable intelligence.
"In a world drowning in content, Ezyinsights doesn't add to the noise—it surgically removes it, leaving only what journalists actually need to act on."
The Journalist's Dilemma Solved
Thousands of journalists worldwide rely on Ezyinsights not because it's flashy, but because it solves a brutal problem: finding the 1% of stories that matter amid 99% of noise. The platform's genius lies in its simplicity—monitor millions of stories daily, filter ruthlessly for relevance, deliver real-time insights without the bloat. For newsrooms shrinking while demands grow, this is survival tech, not luxury software.
The Traffic Paradox
Here's what's fascinating: Ezyinsights gets just 3,297 monthly visits, yet generates $2.4M in revenue. That's $727 per visitor—unheard of in most SaaS. Why? Because they're not chasing eyeballs; they're serving a niche so specific that every visitor is a qualified buyer. The 40% organic search traffic proves their brand is sticky—people search for 'ezyinsights' by name, not by category. This isn't a growth-at-all-costs play; it's a precision business model.
The keyword data reveals their strategic positioning. While 'ez newswire' (750 monthly searches) suggests they're competing in the wire service space, their real moat is solving the 'what's relevant to me' problem. The fact that journalists are searching for 'usa today facebook' and news consumption patterns shows they're tapping into real editorial workflows, not just building features for feature's sake.
- Built on jQuery and Bootstrap—proven, reliable tech that prioritizes function over flash
- 40% organic traffic indicates strong brand recall and word-of-mouth in tight-knit journalism circles
- Revenue-per-employee of $100K suggests efficient operations and high-value contracts
The Anti-Startup Success Story
In an era obsessed with scale, Ezyinsights proves that serving a narrow audience exceptionally well creates a more defensible—and profitable—business than chasing unicorn status. For founders: sometimes the best growth strategy is to ignore growth and focus on indispensability.
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EzyInsights - The fastest news gathering tool for newsrooms & journalists.
Used and trusted by thousands of journalists all over the world. The Ezyinsights Realtime platform monitors millions of stories daily, filtering what is relevant to you and your organisation
The fastest tool for newsrooms - EzyInsights
EzyInsights is the fastest tool for content discovery and social media analytics. Start driving traffic from social media today.
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About ezyinsights.com
Used and trusted by thousands of journalists all over the world. The Ezyinsights Realtime platform monitors millions of stories daily, filtering what is relevant to you and your organisation
Company Overview
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Technology Stack
ezyinsights.com uses 20 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, hCaptcha, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
hCaptcha
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Traffic & Audience
ezyinsights.com receives approximately 3.3K monthly visitors and ranks #2,286,830 globally. The website has a bounce rate of 20% with visitors viewing an average of 17.1 pages per visit. Users spend an average of 16:11 on the site.
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