fabri-quilt.com
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The Invisible Titan of Textiles
How a 48-person company quietly commands $1.7M in the heart of America
In a digital world obsessed with SaaS scale-ups, Fabri-Quilt operates in the analog shadows of Kansas City, manufacturing the very fabrics that keep the American textile industry running. This isn't a flashy DTC brand; it's the backbone.
"They aren't chasing viral trends; they're manufacturing the foundational materials that the entire apparel and upholstery industry relies on."
The Kansas City Anchor
Headquartered centrally in Kansas City, MO, Fabri-Quilt leverages 350,000 sq ft of specialized manufacturing space. This isn't just real estate; it's a strategic logistics hub. With 48 employees generating $1.7M in revenue, they maintain a lean operation that prioritizes production capacity over digital marketing fluff. The 63% direct traffic share suggests a B2B client base that knows exactly where to go—bookmarking the site rather than searching for it.
The SEO Paradox
Despite a global rank of #8.7M, Fabri-Quilt commands high-intent, low-volume keywords. 'Fabri-quilt' (80 monthly searches) and 'quilted lining' (720 searches) represent specific industrial needs. The 22% organic traffic share is surprisingly low for a manufacturer, hinting at a heavy reliance on legacy relationships and word-of-mouth rather than aggressive digital acquisition. This is a company resting on its reputation, for better or worse.
The tech stack reveals a pragmatic approach. Built on Squarespace with Tailwind and Bootstrap, the site is functional but not cutting-edge. It lacks the interactive catalogs or real-time inventory systems that modern industrial buyers expect. For a company with 350,000 sq ft of manufacturing capability, the digital storefront feels like a brochure from 2015—a stark contrast to the precision of their textile engineering.
- Niche dominance in 'polyester fiber batting' and 'performance textiles'
- Centralized manufacturing hub in Kansas City
- Heavy reliance on direct traffic (63%) indicating strong B2B retention
- Minimal digital footprint despite significant physical infrastructure
The Silent Giant
Fabri-Quilt proves that in industrial manufacturing, digital presence is optional if you own the physical infrastructure. But for investors and product leaders, this represents a massive opportunity gap: digitizing this supply chain could unlock exponential growth.
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Open Graph Image
http://static1.squarespace.com/static/59ffa3129f8dce78a89903da/t/5e4ef519d55dce5585ad596a/1582232858473/Fabri-quiltlogo-01.png?format=1500w
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Fabri-Quilt
Fabri-Quilt provides a diverse selection of quilted, commercial, and performance textiles. With 350,000 sq ft of specialized space for manufacturing and headquarters located centrally in Kansas City, MO, Fabri-Quilt is dedicated to creating a better resource for the textile industry nationwide.
Fabri-Quilt
Fabri-Quilt provides a diverse selection of quilted, commercial, and performance textiles. With 350,000 sq ft of specialized space for manufacturing and headquarters located centrally in Kansas City, MO, Fabri-Quilt is dedicated to creating a better resource for the textile industry nationwide.
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About fabri-quilt.com
Fabri-Quilt provides a diverse selection of quilted, commercial, and performance textiles. With 350,000 sq ft of specialized space for manufacturing and headquarters located centrally in Kansas City, MO, Fabri-Quilt is dedicated to creating a better resource for the textile industry nationwide.
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Technology Stack
fabri-quilt.com uses 9 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Squarespace, and more.
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
CMS
Squarespace
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
fabri-quilt.com receives approximately 1.5K monthly visitors and ranks #8,796,256 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:56 on the site.
The majority of fabri-quilt.com's traffic comes from .
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