9:41
facebook.com
Screenshot of facebook.com
facebook.com favicon

facebook.com

4 technologies
VerifiedGrowingVisit11853.9M/mo$8M434 Tech
Deep Dive

Facebook: The Unkillable Giant

How 2 billion daily users and a 2.1B backlink moat create an empire

Despite a 1.3/5 Trustpilot rating and a decade of privacy scandals, facebook.com remains the internet's third most visited site. This isn't a story of perfection—it's a masterclass in network effects and scale.

11.85B
Monthly Visits
#3
Global Rank
2.1B
Backlinks
76%
Direct Traffic

"76% of traffic comes directly—users don't search for Facebook, they *are* Facebook."

The Unbreakable Habit

With 11.85 billion monthly visits, Facebook's traffic isn't just large—it's sticky. The 76% direct traffic rate reveals a profound truth: users don't discover Facebook; they return to it. This is the holy grail of engagement, where daily habits override search behavior.

The SEO Fortress

Facebook's 2.1 billion backlinks create an insurmountable moat. For comparison, that's more backlinks than most countries have websites. Their top keyword 'facebook' alone commands 111 million monthly searches—a brand so dominant it *is* the category.

The data reveals a paradox: a platform with a 1.3/5 rating from 17,660 Trustpilot reviews that continues to dominate. This disconnect between user sentiment and usage is the ultimate testament to network effects. When your friends, family, and marketplace are on Facebook, the product becomes indispensable regardless of sentiment.

  • Direct traffic dominance (76%) signals unparalleled brand recall
  • 2.1B backlinks create an SEO fortress impossible to replicate
  • Top keyword 'facebook' searches (111M/month) exceed most companies' total traffic
  • Marketplace keyword alone drives 4.8M monthly searches
Privacy controversies
Unbreakable network effects
Negative user sentiment
Marketplace dominance
Aging core product
Zero-cost traffic acquisition

The Inevitable Giant

Facebook proves that in networked platforms, scale isn't just an advantage—it's the only metric that matters. While competitors chase growth, Facebook's moat is already wider than the internet itself.

What tech stack does Facebook use?

6 detected
Security1
Web Standards1
Tracking & Analytics2
F
Facebook
F
Facebook CDN

How much traffic does Facebook get?

Traffic & Engagement

9.2B
Monthly Visits
+2.4%
8.4
Pages/Visit
16:37
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend-4%
9.7B
Oct 2025
Oct
9.0B
Nov 2025
Nov
9.2B
Dec 2025
Dec

Rankings

#3
Global Rank
#4
United States Rank
Online Services
Category

Backlinks & Authority

2.1B
Backlinks
40.0M
Ref. Domains
100
Authority Score
Low
Penalty Risk
Backlinks Trend-11%
47.3B
Jul 2025
Jul
46.1B
Aug 2025
Aug
45.1B
Sep 2025
Sep
43.6B
Oct 2025
Oct
43.0B
Nov 2025
Nov
42.0B
Dec 2025
Dec

Search Traffic

Organic
5.4B
Paid
3.1M

Top Organic Keywords

#1facebook
101,000,000 vol9.0%
#1facebook marketplace
9,140,000 vol0.8%
#1facebook login
5,000,000 vol0.4%
#1f
2,240,000 vol0.2%
#1fb
2,240,000 vol0.2%

Where is Facebook's audience located?

🇺🇸United States26.3%
🇧🇷Brazil3.7%
🇮🇳India3.5%
🇻🇳Vietnam3.2%
🇬🇧United Kingdom3.0%

Device Distribution

Desktop49.0%
Mobile51.0%

What keywords does Facebook rank for?

5 keywords
1facebook111.5M vol$0.97
2fb20.2M vol$0.45
3facebook login4.1M vol$2.15
4facebook marketplace4.8M vol$1.66
5face2.9M vol$0.62

How is Facebook's SEO?

Meta Tags

title8 chars

Facebook

H1 Tags

h1This browser is not supported

Who works at Facebook?

Loading leads...

What do customers think of Facebook?

Facebook

Facebook

1.3
17,660 reviews

Categories

Social Media Agency#undefinedMedia Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
8/28/2015

Contact Information

Address:
US

Reviews (20)

Filter by rating:
Japhet Mzyeche
1/12/2026
🇿🇲 Zm6 reviewsOrganicUnverified
Experience date: 1/12/2026
I like Facebook

I like Facebook, and it is my source of information.

LISA SIMPSONVerified
1/15/2026
🇬🇧 United Kingdom5 reviewsOrganicUnverified
Experience date: 11/9/2025
Not too Bad

Not too Bad. 1- I Reported sexual content, they replied they found nothing wrong with it. 2- It provides lots of options to advertise Sales. 3- Yes, there is an incredible amount of scamming anybody can be anybody weather they are verified or not. (i had a scam of $5000 for a manager working for Channing, Interested in making a movie out of my Book) 4- We Learn how Fight Scammers, buy being Scammed

Nora Weber
1/19/2026
🇩🇪 Germany2 reviewsOrganicUnverified
Experience date: 1/16/2026
Too many ads

Too many ads, bad experience.

Jenni Downes
1/19/2026
🇬🇧 United Kingdom10 reviewsOrganicUnverified
Experience date: 1/18/2026
I was trying to re activate one of my…

I was trying to re activate one of my facebook account that wasn't used for a while but they make it hard to re activate it with complex security check.

M Bark MABVerified
1/19/2026
🇺🇸 United States7 reviewsOrganicUnverified
Experience date: 1/17/2026
Facebook scandalous casino platforms!

Casino platform on Facebook calling themselves businesses are operating illegally and with no accountability fraudulently scam the people that willing deposit money to them through chime and cashapp this manager from Galaxy online casino text me through messenger apologize that his employees scam me out of winning $300.00 and does nothing to make it but apologizes where is what is owed so Facebook allows this to go on and hard working people scammed cheated with no accountability in site!!

Frequently Asked Questions about Facebook

What is Facebook's Revenue?
Facebook generates approximately $8M in annual revenue. With 43 employees, that's $194,400 per employee.
How fast is Facebook growing?
Facebook has grown by 2.4% in the last 6 months according to traffic data. employee count has changed by 5% year over year.
How do people interact with Facebook?
When visiting Facebook, visitors view an average of 8.4 pages per visit, and spend around 16:37 on the site, and the bounce rate is 46.0%.
How do people find Facebook?
3.8B people (42%) visit Facebook directly. 5.4B (58%) find them through organic search. 3.1M (0%) come through paid advertising.
Who uses Facebook?
Facebook's top market is United States with 2.4B visitors (26.3%). Brazil is 2nd with 339.4M (3.7%). India is 3rd with 326.7M (3.5%).
What technologies does Facebook use?
Facebook uses 4 technologies across their website including Security, Web Standards, CSS Frameworks. Key technologies include HSTS, PWA, Bootstrap, Tailwind CSS.
Who are Facebook's competitors?
Facebook's main competitors include Editoriale Sport Italia, Autoweek, BookVenture Publishing, Zondervan, Detroit Media Partnership. These companies operate in similar markets and compete for the same customer base.
What do customers think of Facebook?
Facebook has a Trustpilot score of 1.3 out of 5 (1 stars) based on 17,660 customer reviews.

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How to contact Facebook?

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About facebook.com

Company Overview

facebook.com
Website
computers_electronics_and_technology
Industry
#3
Global Rank
11853.9M
Monthly Visitors
4
Technologies

Contact facebook.com

Technology Stack

facebook.com uses 4 technologies across their website including HSTS, PWA, Bootstrap, Tailwind CSS.

Security

HSTS

Web Standards

PWA

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

11853.9M
Monthly Visits
30%
Bounce Rate
12.4
Pages/Visit
10:03
Avg. Duration

facebook.com receives approximately 11853.9M monthly visitors and ranks #3 globally. The website has a bounce rate of 30% with visitors viewing an average of 12.4 pages per visit. Users spend an average of 10:03 on the site.

The majority of facebook.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is facebook.com?
facebook.com is a website that you can visit at https://facebook.com. Use TechList.ai to discover the technologies, analytics, and company information about facebook.com.
What technologies does facebook.com use?
facebook.com uses 4 technologies including HSTS, PWA. View the full tech stack analysis above.
How popular is facebook.com?
facebook.com receives approximately 11853.9M monthly visitors and ranks #3 globally. Traffic is growing by 5.1% month-over-month.

Related Searches

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This page provides publicly available information about facebook.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit facebook.com directly at https://facebook.com.