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FactorLab: AI for Construction Safety
How a lean 18-person team is using AI to fix construction safety culture with real-time data
Construction kills. It's the deadliest industry in America, and most safety programs are stuck in the 1950s with clipboards and lagging indicators. FactorLab is betting that AI-powered, real-time data collection can finally turn the tide—while generating $1.6M from just 18 employees.
"FactorLab isn't selling software—they're selling the ability to prevent the next fatality before it happens."
The Efficiency Play
At $89K revenue per employee, FactorLab punches above its weight for a B2B SaaS in construction tech. But the real story is their traffic: 51% direct, only 27% organic. This isn't a company chasing SEO keywords—it's a company whose customers type the URL directly because they need the platform daily. The 10K+ and 3M+ headline stats hint at massive scale potential in a fragmented, low-tech market.
Who Actually Uses This?
Their customer base lives in the field, not the boardroom. The keywords reveal the story: 'smart tag it' and 'pretask' are industry-specific workflows, not generic safety terms. With Chuck Pettinger (Principal Consultant) and Teresa DeVore (Customer Experience) in leadership, they're clearly focused on implementation and adoption—critical in an industry where software dies without boots-on-the-ground buy-in.
The tech stack tells a story of pragmatism over flash: jQuery and Bootstrap (proven, stable) mixed with Vite and Tailwind (modern tooling). They're not burning cash on bleeding-edge tech—they're building something that works, works everywhere, and doesn't break on a job site's spotty WiFi. The 27% organic traffic suggests they're not relying on content marketing; the product is the marketing.
- Real-time insights over lagging indicators: They're shifting from OSHA reports to prevention
- AI-powered data collection: Automating the tedious work that makes safety programs fail
- Culture change as a service: Not just software, but a methodology for behavioral change
The Bottom Line
FactorLab is building in a market that desperately needs innovation, with the metrics of a company that knows its customers and the restraint to grow efficiently. The question isn't whether construction safety needs AI—it's whether anyone else can execute as cleanly as this 18-person team.
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Discover FactorLab, the AI-powered construction safety platform that simplifies data collection, delivers real-time insights, and helps leaders improve safety culture and job site performance.
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About factorlab.com
Discover FactorLab, the AI-powered construction safety platform that simplifies data collection, delivers real-time insights, and helps leaders improve safety culture and job site performance.
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factorlab.com uses 19 technologies across their website including Wistia, HSTS, reCAPTCHA, Sentry, and more.
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Wistia
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HSTS, reCAPTCHA
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Sentry
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PHP
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HubSpot
Traffic & Audience
factorlab.com receives approximately 6.8K monthly visitors and ranks #2,062,142 globally. The website has a bounce rate of 20% with visitors viewing an average of 5.9 pages per visit. Users spend an average of 2:35 on the site.
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