factset.com
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FactSet: The Data Engine of Modern Finance
How 11,000+ employees power the $1.6B data backbone for Wall Street's elite
While fintech startups chase headlines, FactSet quietly powers the decision-making for 90% of the world's largest asset managers. This isn't a disruptor—it's the infrastructure.
"66% direct traffic reveals the truth: FactSet isn't discovered—it's essential. Financial professionals don't browse for alternatives; they log in to work."
The Enterprise Moat
With 11,076 employees serving a $1.6B revenue base, FactSet operates at $147K revenue per employee—exceptional efficiency for a data company. But the real moat is behavioral: 66% of traffic comes directly, meaning users bypass Google entirely. This isn't just brand loyalty; it's workflow dependency. When your terminal is the first thing you open each morning, you don't search for it.
The Search Deception
Despite 52,160 monthly searches for 'factset,' the brand faces a curious identity crisis. Significant traffic goes to misspellings like 'fact set' (1,790 searches) and 'facset' (1,440 searches). This suggests two things: first, brand awareness is strong enough that people search for it instinctively; second, the category lacks a dominant search term, leaving room for competitors to capture confused users.
The tech stack reveals a modern but pragmatic approach: Tailwind CSS and Bootstrap for rapid UI development, Google Analytics and Clarity for behavioral tracking, and Microsoft Ads for precision targeting. This isn't a startup experimenting with the latest frameworks—it's an enterprise optimizing for reliability and scale. The absence of bleeding-edge tools like React or Vue in the stack hints at a legacy codebase that's been battle-tested over decades.
- Direct traffic dominance (66%) signals deep workflow integration
- Revenue per employee ($147K) outpaces most SaaS benchmarks
- Misspellings capture ~3,000 monthly searches, indicating SEO gaps
- CEO Philip Snow leads a 11K-person organization with enterprise discipline
The Infrastructure Play
FactSet isn't competing for attention—it's already owned the infrastructure. The question isn't whether they'll win, but whether they'll evolve fast enough to stay relevant.
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FactSet | Leading Financial Data, Market Analysis & Insights
FactSet provides best-in-class financial data, global market insights and analytics, trusted by industry leaders to keep you ahead in finance.
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About factset.com
FactSet provides best-in-class financial data, global market insights and analytics, trusted by industry leaders to keep you ahead in finance.
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Technology Stack
factset.com uses 13 technologies across their website including Sentry, OneTrust, Microsoft Ads, and more.
Error Tracking
Sentry
Privacy & Consent
OneTrust
Advertising
Microsoft Ads
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, Open Graph
Traffic & Audience
factset.com receives approximately 1.3M monthly visitors and ranks #36,523 globally. The website has a bounce rate of 40% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 4:53 on the site.
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