In an era of hyper-visibility, facultydiversity.org operates as a ghost—generating $9.4M annually with 58 employees while registering zero public web traffic. This isn't a failure of marketing; it's a masterclass in building a B2B engine that doesn't need the internet to exist.

"The most successful diversity platforms aren't selling to the public—they're selling to institutions that don't know how to solve the problem themselves."

What makes this fascinating is the complete absence of digital footprint. No backlinks, no organic keywords, no social profiles. Yet they have 58 employees. This suggests a business model that thrives entirely on offline networks—conference presentations, grant partnerships, and word-of-mouth within academic administration circles. They're selling to people who don't Google solutions; they get recommended by colleagues at other universities.

• Zero digital footprint with $9.4M revenue = pure institutional sales
• Team structure reveals B2B2C model (universities as buyers, faculty as users)
• Revenue per employee ($162k) suggests service-heavy, not SaaS-light
• No funding round = likely bootstrapped or acquired quietly