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Faddom: The $15M Mapmaker for Hybrid Chaos
Why this 70-person startup is betting big on visualizing the invisible IT infrastructure
In a world where cloud migrations are a black box and disaster recovery is pure guesswork, Faddom is selling a flashlight. Their lightweight, agentless mapping tool promises to illuminate every server, application, and dependency across hybrid environments—without the agent bloat or the 6-month implementation cycles.
"They're not selling a tool; they're selling certainty in an era of infrastructure chaos."
The Silent Enterprise Scale-Up
Faddom's 70-person team is generating $14.7M in revenue—roughly $210k per employee. That's a healthy efficiency ratio for a B2B SaaS company in the infrastructure space. With no public funding rounds, they've likely bootstrapped or taken early-stage investment to reach this scale. Their leadership team is lean and product-focused: Co-founders Aviv Hooker and Omer Robinowitz handle growth, while Itamar Rotem steers the product vision. No flashy VC announcements, no unicorn valuations—just steady, enterprise-grade growth.
The SEO Goldmine They're Mining
Faddom's organic search traffic (47% of total visits) reveals a sophisticated content strategy. They rank for high-intent queries like 'gartner magic quadrant 2025 application dependency mapping' (490 monthly volume) and 'how to build disaster recovery site' (280 monthly volume). This isn't generic blog spam—it's precision targeting of IT decision-makers in research mode. The 35% direct traffic suggests strong brand recall and repeat usage, a critical indicator of product stickiness.
Their tech stack is pragmatic, not flashy: jQuery, Tailwind CSS, Bootstrap, and Cloudflare. This is a team focused on shipping product, not chasing JavaScript frameworks. The presence of Swiper and lazy loading hints at a UI-heavy application where visual mapping is core—likely a drag-and-drop canvas for infrastructure diagrams. They're not building for developers; they're building for IT architects who want drag-and-drop simplicity.
- Agentless deployment: No need to install software on every server, reducing friction and security concerns
- Hybrid-first design: Maps both on-prem and cloud infrastructure in a single view
- Gartner-tier positioning: They're explicitly targeting the Magic Quadrant conversation
- Free trial gateway: 'Get a free trial' is their primary CTA, suggesting a product-led growth motion
The Unsexy Infrastructure Play That's Actually Winning
Faddom proves that in enterprise SaaS, boring problems with clear ROI (like avoiding $500k downtime incidents) beat flashy features every time. Their $14.7M revenue on 70 employees suggests they've found a wedge in the $10B+ IT infrastructure management market—and they're scaling quietly while competitors chase hype cycles.
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Faddom's hybrid IT mapping tool is lightweight, agentless software that maps all IT cloud and on-prem infrastructure.
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About faddom.com
Faddom's hybrid IT mapping tool is lightweight, agentless software that maps all IT cloud and on-prem infrastructure.
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faddom.com uses 16 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, PHP, and more.
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Font Awesome, Google Fonts
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HSTS, reCAPTCHA
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PHP
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WordPress
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Cloudflare
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faddom.com receives approximately 54.6K monthly visitors and ranks #635,392 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:26 on the site.
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