While Silicon Valley chases AI unicorns, Fafco.com quietly operates a $19.3M business serving a hyper-specific, high-value niche: solar pool heating. This isn't a flashy tech startup—it's a legacy industrial player with a modern digital storefront that proves boring businesses can be incredibly profitable.

"Fafco isn't selling pool parts—they're selling an energy efficiency solution with 20+ year lifespans, making their customer acquisition cost potentially lower than their competitors'."

Their tech stack tells a story of pragmatic modernization. Tailwind CSS and Astro suggest a recent rebuild, while keeping legacy form tools like JotForm. They're not over-engineering; they're optimizing for conversion. The leadership team—Bob Leckinger as President and CEO—shows continuity, suggesting a family-owned or founder-led culture that values stability over explosive growth.

• Zero social media presence: They don't need it. Their customers are contractors and pool pros who find them via search.
• The 'a-fabco' and 'favco' typos in their keyword data show brand recognition so strong it transcends spelling.
• Heavy industry classification is misleading—they're actually in the green energy/consumer solar space, positioning them at a unique intersection.