The genius isn't in curation—it's in saturation. By stocking everything from entry-level commuters to performance machines, they capture search intent across the entire spectrum. 'Fahrrad' (14K monthly searches) and 'Fahrrad XXL' (13.6K) are just the tip of the iceberg. They've turned commodity SEO into a competitive advantage by being the destination when users search with purchase intent.

10,371 Trustpilot reviews at 4.5/5 stars isn't luck—it's operational excellence. For a team of just 114 employees, that's 91 reviews per person. This ratio suggests they've cracked the code on post-purchase experience and review solicitation. The 33% direct traffic share confirms they're building brand recall, not just transactional relationships.