fair-fruit.com
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Fair Fruit: The B2B Fresh Produce Powerhouse
Analyzing the $12M Belgian trade company operating in the shadows of global food logistics.
In a digital landscape dominated by D2C grocery apps, Fair Fruit operates with a $12M revenue footprint by solving the unsexy, high-stakes logistics of getting fresh produce from farm to fork. They aren't selling apples to consumers; they are the infrastructure behind the supply chain.
"Fair Fruit proves that in the B2B trade industry, massive revenue doesn't require massive web traffic—it requires massive operational reliability."
The Transatlantic Bridge
Fair Fruit isn't just a local player; it's a transatlantic entity with a distinct corporate structure. With headquarters in Gent, Belgium (Fair Fruit NV), a UK subsidiary (Fair-Fruit Limited), and a US presence (Durabilis USA LLC in Delaware), they have engineered a tri-continent supply chain. This structure allows them to navigate the complex regulatory landscapes of EU organic standards and US market access simultaneously.
The 'Zero Traffic' Paradox
The most striking data point is the traffic: 0 monthly visits. For a consumer brand, this is a death sentence. For a B2B trade company, it's a feature, not a bug. Fair Fruit's sales likely happen through offline contracts, direct relationships, and trade networks, not SEO-optimized landing pages. Their digital presence serves as a credibility anchor—a digital business card rather than a lead generation funnel.
The company's tech stack reveals a focus on efficiency over flash. They utilize Tailwind CSS and Bootstrap for rapid UI development, jQuery for legacy compatibility, and Zendesk for customer support. Notably, they employ Priority Hints and Lazy Loading—advanced web performance techniques usually reserved for high-traffic media sites. This suggests a technical team optimizing for the best possible user experience, even for a low-traffic site, signaling a high standard of professionalism.
- Certified Organic (BE-BIO-01): They don't just trade produce; they trade verified ethical produce.
- Multi-Entity Structure: Operates legally across EU and US borders, mitigating trade risks.
- High-Tech B2B Infrastructure: Uses modern web performance standards (Priority Hints) despite low traffic.
The Silent Giant of Produce
Fair Fruit represents the 'invisible' layer of the economy—high revenue, low noise, and absolutely essential.
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Reliable supply of fresh produce
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About fair-fruit.com
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Technology Stack
fair-fruit.com uses 14 technologies across their website including Google Fonts, PHP, WordPress, and more.
Fonts
Google Fonts
Programming Languages
PHP
CMS
WordPress
Customer Support
Zendesk
E-commerce & Payments
WooCommerce
Performance
Lazy Loading, Priority Hints
Traffic & Audience
fair-fruit.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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