fancy.com
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Fancy: The Cashback Gamble
Can a rewards app survive on 1.2-star reviews and $128M in funding?
Fancy isn't trying to be another shopping app—it's trying to pay your rent. By turning everyday spending into cashback for landlords, they've carved out a niche in the saturated fintech space, but the user sentiment tells a drastically different story than their funding rounds suggest.
"Fancy isn't selling products—they're selling the illusion that paying rent can be rewarding."
The Growth Paradox
Despite raising nearly $130M, Fancy's traffic remains anemic at 32,691 monthly visits. Their organic search is only 36%, suggesting they're burning cash on paid acquisition rather than building sustainable brand equity. For a company of this size, these numbers are alarmingly low.
The Trust Deficit
A 1.2/5 Trustpilot rating across 173 reviews is catastrophic. This isn't just a few unhappy customers—this is systemic dissatisfaction. When users are actively warning others away from your platform, no amount of TikTok influencer marketing can save you.
The tech stack tells its own story: jQuery, Bootstrap, and Google Analytics. It's functional but dated—hardly the innovation you'd expect from a VC-backed fintech in 2024. They're spending money on growth, not product excellence.
- 1% cashback on rent is the hook, but execution is the problem
- Heavy reliance on direct traffic (43%) suggests strong brand recall but weak organic discovery
- Russian keyword traffic hints at either expansion or SEO spam
- LinkedIn presence is professional, but user reality is messy
The Bottom Line
Fancy is a cautionary tale of funding ≠ product-market fit. They've raised big, but users are fleeing.
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Reviews (20)
Fabulous lotion TERRIBLE price tag
Fabulous lotion, nice skin care products but overall far too expensive for how much you get it takes too long to ship to your house and then when there are shipping issues, (60% of the time there's a problem) they do not reimburse you in any way shape or form. It's the constant always having an excuse game that bothers me so. I love the lotion but as soon as I find something comparable I am done. 6.7 Oz for $50 is lunacy
Charged for 6 items when only 1 arrived
Pack of 6 nando rubs bought from Amazon, only 1 packet arrived. £15.99. They are non refundable. I have 'discussed' this with Amazon and they have given me a full refund. It appears from reviews, that I am not the only dissatisfied customer. Perhaps Amazon needs to take the off their sellers list.
Total SCAM!!
Total SCAM!!! Placed 2 orders on the same day, 3 months ago. Paid the extra few dollars for shipping guarantee, followed the "tracking" until it said "delivered"....NOT. I have a ring doorbell and work from home. Orders were NOT delivered. Found an e-mail and got same run around as other reviews have stated. Check side of house, ask neighbors, we'll check into it etc.. still nothing. I have had great luck with Temu and Shein, thought I'd try Fancygift. MISTAKE!!! Do NOT throw your money away to Fancygift. SCAM SCAM SCAM
Never received my order was charged…
Never received my order was charged over 44.00 and never received. I reporting to credit card company
They stole my money
They stole my money. Never delivered my items and never. Responded to my emails. Do not buy nothing from this company. It’s a scam!! They just take your money.
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About fancy.com
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Technology Stack
fancy.com uses 18 technologies across their website including Adobe Fonts, HSTS, PHP, and more.
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Adobe Fonts
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HSTS
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PHP
CMS
Webflow
CDN
cdnjs, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
fancy.com receives approximately 32.7K monthly visitors and ranks #980,944 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:11 on the site.
The majority of fancy.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about fancy.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fancy.com directly at https://fancy.com.