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Fandom: The 900M Visit Powerhouse You're Ignoring
How a wiki platform built a media empire and dominates fan culture
Fandom.com isn't just a website—it's the digital town square for 896 million fans every month. While Silicon Valley chases the next big thing, Fandom quietly built a $175M empire by owning the conversation around everything from Star Wars to Starfield.
"Fandom doesn't just host fan content—it owns the SEO for every major entertainment franchise on Earth."
The SEO Juggernaut
With 92 million backlinks and 82% organic traffic, Fandom has weaponized search. When gamers type 'tarkov wiki' (345K monthly searches) or 'the forge wiki' (1M+ searches), they land on Fandom. This isn't accidental—it's a masterclass in content moat building. The company has essentially created a search monopoly around fan culture.
The Fan-First Paradox
Fandom's 2.1/5 Trustpilot rating reveals a fascinating tension. While fans flock in droves (896M visits), they're increasingly frustrated by the experience. The platform has evolved from pure fan service to an ad-driven machine, creating a disconnect between its 'fans come first' slogan and the reality of intrusive monetization. This is the classic scale problem: you can't please everyone when you're serving everyone.
The company's leadership team—Perkins Miller (CEO), Ed Lu (CFO), and Peter Mansour (CPO)—has steered Fandom through a strategic pivot. They've moved beyond being a wiki farm to becoming a comprehensive entertainment destination. The tech stack (jQuery, Tailwind, Bootstrap, PWA) shows a pragmatic approach: reliable, scalable, and fast to iterate—not chasing shiny frameworks.
- Traffic concentration: Top 5 keywords drive over 2M monthly searches, revealing both strength and vulnerability
- Global ambiguity: 35.3% traffic from 'undefined' countries suggests measurement gaps or strategic opacity
- Monetization friction: Low Trustpilot scores indicate ad-load is hurting user experience despite massive scale
Fandom is the unsung infrastructure of pop culture
While Netflix battles for content, Fandom owns the conversation. In an attention economy, controlling what fans search for is more valuable than creating what they watch.
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5 keywordsHow is Fandom's SEO?
Open Graph Image
https://static.wikia.nocookie.net/750feb85-de88-4a4f-b294-8b48142ac182/thumbnail-down/width/1280/height/720
Meta Tags
Fandom
The entertainment site where fans come first. Your daily source for all things TV, movies, and games, including Star Wars, Fallout, Marvel, DC and more.
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Reviews (20)
happy success about explore
happy success about explore
yvensalphonse
yvensalphonse
Fandom (or Wikia)
Fandom (or Wikia, Wikicities) is THE best source with Wikipedia. I use this everyday for backrooms, etc. Well, continue the good updates! Good luck, Fandom. - Natolix
Ads suck, but communities are actually tolerable
The community is nice, lot of useful information, but ads and tracking are a pain on mobile.
Fraudulent image viewer that shows "X…
Fraudulent image viewer that shows "X of X" images (for example, Image "2 of 20"), but when you scroll, the amount of images remaining in the library increases. This appears to be an intentionally fraudulent UI design that encourages infinite scrolling. 3 out of 5.
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About fandom.com
The entertainment site where fans come first. Your daily source for all things TV, movies, and games, including Star Wars, Fallout, Marvel, DC and more.
Company Overview
fandom.com Social Media
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Phone Numbers
Technology Stack
fandom.com uses 12 technologies across their website including Google Fonts, OneTrust, Cal.com, and more.
Fonts
Google Fonts
Privacy & Consent
OneTrust
Scheduling
Cal.com
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
Traffic & Audience
fandom.com receives approximately 896.7M monthly visitors and ranks #41 globally. The website has a bounce rate of 49% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 4:51 on the site.
The majority of fandom.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about fandom.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fandom.com directly at https://fandom.com.