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Genius Sports' Hidden B2B Gem: FANHub
A $1.3M revenue platform quietly powering fan engagement for the sports giants.
While the sports betting world chases massive consumer apps, a lean 14-person team at Genius Sports is quietly building the infrastructure that powers fan engagement behind the scenes. Meet FANHub—less a consumer brand, more the invisible engine for sports media giants.
"They're not playing the B2C game—they're selling the shovels to the gold rush."
The Invisible Middleman
FANHub sits in a fascinating B2B2C gap. With only 707 monthly visits to their domain, they're clearly not chasing end-users. The real traffic is likely flowing through their white-labeled platform, embedded within major sports apps and media properties. The 3,220 monthly searches for 'fanhub' suggest strong brand recall among industry insiders and partners, not casual fans.
The Genius Sports Strategy
Genius Sports (parent company) is playing a platform strategy. While they publicly trade on sports data and betting odds, FANHub represents their deeper play into fan engagement technology. The 14-person team suggests a focused R&D unit or a stealth product line that's still finding its market fit. The revenue-to-employee ratio ($93k/employee) hints at either early-stage development or a high-cost engineering team building complex augmentation tools.
The tech stack reveals their ambition: Tailwind CSS, Bootstrap, and Ant Design for rapid UI development, plus PWA capabilities and lazy loading for performance. But the real story is in what's missing—there's no clear product pricing, no self-serve dashboard, and the contact flow points to sales conversations. This is enterprise software, not a SaaS product.
- Targeted ad delivery through FANHub's infrastructure
- Gamification layers for sports media partners
- Augmented reality experiences for fan engagement
- White-label solutions for sports brands
The Hidden Infrastructure Play
FANHub isn't trying to be the next FanDuel—it's trying to power the next 100 FanDuels. For investors and founders, this represents the classic infrastructure vs. application investment thesis playing out in sports tech.
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Meta Tags
Engage l Interactive Sports Fan Experiences | Genius Sports | Genius Sports
Maximize fan engagement with Genius Sports Engage. Deliver targeted ads through FANHub and enhance experiences with Augmentation and Gamification.
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About fanhubmedia.com
Maximize fan engagement with Genius Sports Engage. Deliver targeted ads through FANHub and enhance experiences with Augmentation and Gamification.
Company Overview
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Technology Stack
fanhubmedia.com uses 23 technologies across their website including PHP, Contentful, WordPress, Amazon Web Services, AWS CloudFront, and more.
Programming Languages
PHP
CMS
Contentful, WordPress
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Translation
Weglot
Privacy & Consent
Didomi
Advertising
Microsoft Ads, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Traffic & Audience
fanhubmedia.com receives approximately 707 monthly visitors. The website has a bounce rate of 98% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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