fantas-eyes.com
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The Quiet B2B Powerhouse of Eyewear
How a 64-person New York company quietly commands $13M in revenue with zero VC funding.
While everyone chases direct-to-consumer hype, Fantas Eyes Inc. is building an empire in the shadows. This isn't a brand you see on TikTok—it's the manufacturer behind the belts, jewelry, and sunglasses you buy at major retailers.
"They aren't selling to consumers—they're selling to the people who sell to consumers."
The Invisible Engine
Fantas Eyes operates in the B2B2C space with ruthless efficiency. Their $13.1M revenue from just 64 employees translates to over $200K revenue per employee—a benchmark most consumer brands can't touch. The 42% direct traffic suggests established retailer relationships, not random website visitors. This is a relationship business disguised as an e-commerce site.
The SEO Paradox
Their organic search traffic is only 32%—unusually low for an accessories company. But look closer: the top keywords are 'fantas' and variations of their brand name. This isn't a company trying to rank for 'sunglasses.' This is a company whose brand equity is so strong that customers type their name directly into browsers. They don't need SEO when they own the customer's memory.
The tech stack tells a story of modern pragmatism. React and Tailwind CSS power the frontend, while Zendesk and Sentry handle backend operations. They're not over-engineering—they're using proven tools to move fast. The Instagram presence (@fantas.eyes) is active but strategic, serving as a portfolio showcase rather than a sales channel.
- B2B2C model: Manufacturers for retailers, not end consumers
- Revenue per employee: $204,687 (elite efficiency)
- Brand-driven traffic: 42% direct, 32% organic
- International reach without global marketing spend
- Lean operations: 64 people, $13M revenue
The Real Disruption Is Boring
While DTC brands burn cash chasing customers, Fantas Eyes proves that manufacturing for retailers is the smarter path to sustainable revenue.
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Meta Tags
Sunglasses | Fantas Eyes Inc | New York
Fantas Eyes Inc. is a privately held accessories company with international reach. The company designs and manufactures a wide variety of sunglasses, belts, jewelry and scarves, for well-known retailers worldwide, earning a distinguished reputation for quality and excellence.
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About fantas-eyes.com
Fantas Eyes Inc. is a privately held accessories company with international reach. The company designs and manufactures a wide variety of sunglasses, belts, jewelry and scarves, for well-known retailers worldwide, earning a distinguished reputation for quality and excellence.
Company Overview
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Technology Stack
fantas-eyes.com uses 15 technologies across their website including Font Awesome, HSTS, Sentry, and more.
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
CMS
Wix, Squarespace
Customer Support
Zendesk
Performance
Lazy Loading, Priority Hints
Traffic & Audience
fantas-eyes.com receives approximately 1.4K monthly visitors and ranks #12,631,194 globally. The website has a bounce rate of 70% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of fantas-eyes.com's traffic comes from .
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