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Farlinium: The Quiet Giant of CX Analytics
A $7.7M boutique firm quietly dominating the Qualtrics ecosystem
In a market saturated with loud, VC-backed CX startups, Farlinium operates with surgical precision. They aren't trying to reinvent the wheel; they are optimizing the engine that already exists. By leveraging the Qualtrics ecosystem, they turn fragmented feedback into actionable loyalty.
"They don't sell software; they sell the speed of execution. In CX, acting faster than your competitor is the only metric that matters."
The Boutique Advantage
With just 59 employees generating $7.7M in revenue, Farlinium achieves a revenue-per-employee ratio of roughly $130k. This isn't a massive scaling play; it's a high-touch consultancy model. They are the 'trusted partner' for enterprise teams who need Qualtrics implementation without the bloat of a Big 4 integrator. Their team structure—featuring specialists like Alejandro Orozco for LATAM and Bailey Sanz for business consulting—suggests a focus on regional nuance over generic global templates.
The SEO Anomaly
Farlinium's traffic data presents a fascinating anomaly. 49% of traffic is direct, indicating strong brand recall and repeat usage. However, their organic search strategy reveals a 'long-tail' dominance. Keywords like '2022 customer experience roi study' (300 volume) and 'nps inner and outer loop framework' suggest they are capturing high-intent researchers. They aren't competing for broad terms; they are capturing the decision-makers deep in the research phase.
The tech stack is lean but effective. Built on Tailwind CSS for speed, they integrate heavy hitters like Zendesk and Google Ads. However, the lack of a Trustpilot presence or public backlink data suggests a company that relies on referral and direct sales cycles rather than public reviews or aggressive content marketing. This is a classic B2B service model: quiet growth over viral hype.
- Niche Dominance: They own the Qualtrics consulting lane, avoiding the 'jack-of-all-trades' trap.
- Profitability Focus: With no public funding data, they are likely bootstrapped or profitable, prioritizing sustainable growth over burn rates.
- Regional Specialization: Explicit roles for LATAM and specific business consultants indicate a tailored approach to market segmentation.
The Silent Consolidator
While competitors chase scale, Farlinium chases efficiency. In the volatile world of tech services, profitability beats popularity every time.
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Farlinium | Expert Analytics and Customer Experience Consulting
Farlinium makes CX Analytics simple. We bring all your feedback into one view. You get insights that improve experiences and grow loyalty. Using Qualtrics, we connect every touchpoint. You learn fast. You act faster. This means higher CSAT and stronger NPS. Farlinium is your trusted partner for smart, clear Experience Management.
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About farlinium.com
Farlinium makes CX Analytics simple. We bring all your feedback into one view. You get insights that improve experiences and grow loyalty. Using Qualtrics, we connect every touchpoint. You learn fast. You act faster. This means higher CSAT and stronger NPS. Farlinium is your trusted partner for smart, clear Experience Management.
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Technology Stack
farlinium.com uses 21 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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Font Awesome
Security
HSTS
Error Tracking
Sentry
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Wix
Marketing Automation
HubSpot
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Traffic & Audience
farlinium.com receives approximately 1.5K monthly visitors and ranks #9,372,380 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:45 on the site.
The majority of farlinium.com's traffic comes from .
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