farmboyinc.com
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Farmboy Inc: Iowa's Digital Powerhouse
How a 118-person agency built a $3.5M business on local SEO and niche dominance
In the shadow of Silicon Valley's giants, a Des Moines agency is quietly building a digital empire with 118 employees and $3.5M in revenue. Farmboy Inc. isn't chasing unicorn valuations—they're mastering the art of local dominance.
"They're not building the next Facebook—they're building the next local business empire, one WordPress site at a time."
Niche Domination Strategy
Farmboy's keyword data reveals a surgical approach to market capture. While competitors chase broad terms, they own hyper-specific niches like 'construction company websites' (900 monthly searches) and '5 AI automations that save local plumbers 10 hours a week.' This isn't random content—it's a precision strike on underserved local service industries.
The Traffic Paradox
Here's the counterintuitive insight: with only 6,918 monthly visits, Farmboy ranks #2.1M globally—yet they generate $3.5M in revenue. This proves that high traffic ≠ high revenue. Their 29% direct traffic (nearly double the 21% organic) suggests a powerful brand moat built on referrals and repeat clients. They're not playing the SEO volume game; they're playing the client retention game.
The tech stack tells a story of pragmatic efficiency. jQuery, Tailwind CSS, Bootstrap—this isn't a bleeding-edge startup chasing the latest framework. It's a stable, battle-tested stack that prioritizes reliability over hype. The presence of PWA and RSS suggests they understand modern web standards, but they're not wasting resources on unnecessary complexity.
- 118-person team with specialized roles (Art Director, Film Director, Digital Marketing Director)
- Multi-platform presence: TikTok, Twitter, YouTube, Facebook, LinkedIn, Instagram
- Full-service offering: web design, WordPress, SEO, branding, marketing, advertising
The Iowa Digital Playbook
Farmboy proves that in a world obsessed with scale, there's massive opportunity in building a deep, profitable business in an overlooked market. They're not the biggest, but they're building something sustainable—one local client at a time.
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https://farmboyinc.com/wp-content/uploads/2024/09/80s-Toys-IMG_5302-no-overlay-1280x500-1.jpg
Meta Tags
Farmboy – Des Moines, Iowa Web Design, WordPress & Digital Marketing
Iowa Web Design, Branding & Digital Marketing. Des Moines based solutions for turnkey and custom tailored web design, WordPress & SEO. Logos, marketing & advertising.
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About farmboyinc.com
Iowa Web Design, Branding & Digital Marketing. Des Moines based solutions for turnkey and custom tailored web design, WordPress & SEO. Logos, marketing & advertising.
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Technology Stack
farmboyinc.com uses 29 technologies across their website including Font Awesome, Adobe Fonts, Laravel, PHP, and more.
Fonts
Font Awesome, Adobe Fonts
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, Webflow, WordPress
Cloud & Hosting
Fastly, AWS CloudFront
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
farmboyinc.com receives approximately 6.9K monthly visitors and ranks #2,188,611 globally. The website has a bounce rate of 42% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 5:27 on the site.
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