farmchem.com
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FarmChem: The Quiet Giant of Ag Supply
How a 103-person team built a $36M farm supply empire without the hype.
While Silicon Valley chases AI and SaaS valuations, a Sioux City-based company quietly services the heartland's most critical needs: fuel, seed, and pest control. FarmChem isn't a flashy startup; it's a high-velocity distribution engine. And at $36.4M in revenue with just 103 employees, the math is exceptional.
"They aren't selling software; they're selling the physical inputs that keep the agricultural economy running."
The High-Touch, High-Tech Hybrid
FarmChem operates in the 'heavy industry and engineering' sector, yet their tech stack reveals a modern digital backbone. They utilize jQuery and Bootstrap for legacy reliability, but their adoption of PWA (Progressive Web App) technology and Lazy Loading suggests a serious commitment to mobile performance. For a B2B agricultural supplier, this is a critical differentiator. Farmers aren't in an office; they're in the field. FarmChem's stack is built for the cab of a tractor, not the corner office.
The 'Direct Traffic' Moat
The most telling metric in FarmChem's profile is the traffic split: 46% direct, 43% organic. In an era of paid ad dependency, having nearly half your traffic come from direct bookmarks and repeat customers is a sign of deep brand loyalty. Their top keyword, 'farm chem reviews,' indicates a customer base that actively seeks them out by name. This isn't a cold acquisition play; it's a relationship business scaled through digital convenience.
Their product mix is refreshingly analog. Top search terms like '275 gallon water tank' and '5hp 3ph psp19g' aren't trendy tech gadgets—they are essential, durable goods. FarmChem has found the digital storefront for unsexy, high-volume commodities. By aggregating demand for fuel supplies, pest control, and ag parts, they've created a one-stop shop that reduces the friction for farm operations managers.
- Niche Dominance: They own the intersection of fuel and farm supplies.
- Lean Operations: ~$353k revenue per employee indicates high operational efficiency.
- Social Proof: A multi-platform presence (LinkedIn, Twitter, Instagram) tailored to different segments of the ag audience.
- Leadership Stability: A defined C-suite (CFO, VPs) suggests mature governance, not a chaotic startup.
The Unicorns of the Midwest
FarmChem proves that boring industries yield the most sustainable businesses.
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FarmChem | Ag Parts, Farm Supplies, & Fuel Supplies
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farmchem.com uses 21 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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Traffic & Audience
farmchem.com receives approximately 14.4K monthly visitors and ranks #1,895,244 globally. The website has a bounce rate of 69% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:17 on the site.
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