farmdrop.com
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The Farmdrop Identity Crisis
How a brand with 0 monthly visits became a 4.4-star powerhouse
Farmdrop.com redirects to Planet Organic, but the data tells a story of a brand caught between two identities. With 53 employees and $10.8M in revenue, this isn't just a website—it's a cautionary tale about rebranding in the digital age.
"A 4.4-star rating with 4,324 reviews proves you can be invisible online and still win in the real world."
The Silent Giant
Farmdrop's traffic data is literally blank—0 monthly visits, N/A for every metric. Yet they're serving the UK's first fully certified organic supermarket with thousands of products. This isn't a failure; it's a deliberate pivot. They've abandoned the farmdrop.com domain's SEO value entirely, betting everything on Planet Organic's brand equity. The 53-person team is now building on a clean slate, but the ghost of Farmdrop still haunts the redirect.
The Rebrand Paradox
Here's what the data doesn't show: Planet Organic's 4.3K Trustpilot reviews suggest massive existing customer loyalty. The Farmdrop.com domain was likely a DTC experiment that failed to scale, so they folded it into their established Planet Organic brick-and-mortar brand. The Shopify backend (44774719645) reveals they're still using the same infrastructure, just with a domain redirect. This isn't growth—it's consolidation.
The tech stack tells the real story. jQuery, Tailwind CSS, Bootstrap, and PWA capabilities suggest they're building for speed and mobile-first experiences. But with zero organic traffic, they're either in stealth mode post-rebrand or the Farmdrop.com acquisition was a costly mistake. The 25 detected technologies scream 'we're still figuring out our stack,' which is concerning for a $10.8M revenue business.
- Farmdrop.com now redirects to Planet Organic—complete brand abandonment
- Zero organic traffic despite being UK's first certified organic supermarket
- 4.4-star rating with 4,324 reviews proves offline reputation beats online presence
- Shopify backend suggests they're still running on DTC infrastructure despite rebrand
- 53 employees generating $10.8M revenue—healthy efficiency but limited scale
Farmdrop is dead. Long live Planet Organic.
This isn't a tech failure—it's a strategic retreat. They're betting everything on brand trust over digital reach, and with 4,324 positive reviews, they might just be right.
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https://cdn.shopify.com/s/files/1/0447/7471/9645/files/Black_Logo_Stacked_300x_3f33e68b-7107-463a-9bac-3875021c28b6.png?height=628&pad_color=ffffff&v=1613714172&width=1200
Meta Tags
UK's First Organic Supermarket | Planet Organic
The UK's first fully certified organic supermarket, Planet Organic offers 1000s of products for delivery across the UK. From food and drink to health and beauty, we think carefully about everything we sell so you don't have to.
UK's First Organic Supermarket
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Reviews (20)
Thank you for everything ❤️
Dear Farmdrop team, thank you for everything. My family discovered your service in May 2020, when very few grocery stores delivered, the queues were enormous, and good food was unavailable. Your delivery immediately lifted our spirits. The almond croissants and the duck confit, the salmon teriyaki and the sliced Bukowski, the fragrant tomatoes and the foraged greens. We loved your service. We're so sorry you had to close. Every single person on your team deserves a big hug.
Love love love ❤️
Fabulous service and farm produce with NO plastics wrapping
Great products
Easy to order and delivered very quickly, lovely company.
Great app and checkout process
Great app and checkout process. Fast delivery.
swiftly delivered
swiftly delivered with great communication and lovely produce
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About farmdrop.com
The UK's first fully certified organic supermarket, Planet Organic offers 1000s of products for delivery across the UK. From food and drink to health and beauty, we think carefully about everything we sell so you don't have to.
Company Overview
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Email Addresses
Phone Numbers
Technology Stack
farmdrop.com uses 25 technologies across their website including Google Fonts, hCaptcha, HSTS, Bunny CDN, cdnjs, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
Bunny CDN, cdnjs
Cloud & Hosting
Amazon S3, Amazon Web Services, Cloudflare
Email Marketing
Klaviyo
Customer Support
Zendesk
Traffic & Audience
farmdrop.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about farmdrop.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit farmdrop.com directly at https://farmdrop.com.