farrat.com
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Farrat: The Invisible Infrastructure Giant
A $28M revenue specialist quietly building the foundations of modern industry since 1959.
While tech founders chase software disruption, Farrat has spent 65 years perfecting the physical infrastructure that makes modern industry possible. This isn't sexy SaaS—it's critical engineering that commands $28.7M in revenue with just 99 employees.
"Farrat proves that boring infrastructure beats flashy disruption when you own the engineering moat."
The Physics Moat
Farrat's core product—thermal breaks and vibration isolation—can't be A/B tested away. Their 'Struktra™ TBF' and specialized thermal solutions solve problems that exist in the physical world, requiring decades of materials science expertise. This isn't a feature; it's foundational engineering that prevents buildings from vibrating themselves apart and thermal bridges from bleeding energy.
The Traffic Paradox
With only 8,033 monthly visits and a global rank of #2,791,884, Farrat's digital footprint looks embarrassingly small—until you realize 56% comes organically and 27% is direct. These aren't random visitors; they're engineers and procurement specialists who already know exactly what they need. The 150 monthly searches for 'building vibration isolation platform assumptions' represent high-intent, low-volume queries that convert at premium rates.
Their keyword strategy reveals a sophisticated understanding of their niche. They don't chase broad terms; they own specific engineering queries like 'farrat thermal break conductivity' (30 monthly searches) and 'struktra™ tbf' (110 monthly searches). This is the long-tail of industrial SEO where competition is zero and conversion rates are astronomical.
- Revenue per employee of $290k—exceptional for industrial engineering
- Bootstrap mentality: No funding rounds, 65 years of organic growth
- Traffic quality over quantity: Direct + organic = 83% of all visits
- Multi-generational leadership with Oliver Farrell at the helm
The Unsexy Unicorn
Farrat represents the antithesis of Silicon Valley growth hacking—and that's precisely why they'll outlast most of them. In a world obsessed with scale-at-all-costs, this is what sustainable, profitable, defensible business actually looks like.
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Vibration Control, Thermal Isolation & Building Acoustics - Farrat
Decades of experience delighting our customers with engineering solutions that deliver efficiency, productivity and sustainability since 1959.
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About farrat.com
Decades of experience delighting our customers with engineering solutions that deliver efficiency, productivity and sustainability since 1959.
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farrat.com uses 15 technologies across their website including HSTS, PHP, WordPress, and more.
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farrat.com receives approximately 8.0K monthly visitors and ranks #2,791,884 globally. The website has a bounce rate of 58% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:36 on the site.
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