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FASST: The Unsexy Beast of Insurtech
How a French SaaS platform is quietly dominating the €300B insurance distribution market
While everyone chases flashy consumer apps, FASST is building the invisible infrastructure that powers France's insurance and wealth management industry. They're not selling insurance—they're selling the digital backbone that makes selling insurance possible.
"In B2B SaaS, being boring is the ultimate competitive moat—FASST is building the plumbing, not the faucet."
The Efficiency Play
FASST's €35.8M in funding reveals a clear strategy: dominate the unsexy middle-office operations. Their platform handles the entire insurance lifecycle—from digital onboarding (OAV) to compliance and portfolio management. With 112 employees generating $16.8M in revenue, they're operating at a $150K ARR per employee ratio that would make any SaaS founder jealous.
The Distribution Bottleneck
Insurance distribution is notoriously fragmented. FASST targets the exact pain point: the gap between digital sales and manual back-office processing. Their 2,051 monthly visits seem modest until you realize they're targeting enterprise clients, not consumers. The real signal? 34% direct traffic—these aren't accidental visitors; these are professionals returning to a mission-critical tool.
The keyword data tells a fascinating story. 'FASST' gets 4,490 monthly searches, but 'faast' (a common misspelling) gets 3,260. This isn't brand confusion—it's market demand outpacing brand awareness. The fact that 'simulateur retraite sapiendo' appears in their top keywords reveals they're competing in the retirement planning space, a €300B+ market in France alone.
- Enterprise-grade infrastructure for insurance distribution (not consumer-facing)
- Full-stack platform covering sales, compliance, and portfolio management
- French market dominance with 100% domestic traffic concentration
- Strong unit economics with $150K ARR per employee
- Backed by serious capital for a B2B SaaS play
The Unsexy Empire Builder
FASST proves that in B2B SaaS, dominating a specific vertical beats chasing broad markets. Their €35.8M war chest and €16.8M revenue suggest they're just getting started in their €300B+ TAM.
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FASST – Solutions pour l’assurance et le patrimoine | Démo gratuite
FASST développent des solutions SaaS pour digitaliser les parcours de vente et de gestion en assurance et patrimoine. Souscription, conformité, OAV, mise en gestion : gagnez en efficacité, en fluidité et en conformité.
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About fasst.io
FASST développent des solutions SaaS pour digitaliser les parcours de vente et de gestion en assurance et patrimoine. Souscription, conformité, OAV, mise en gestion : gagnez en efficacité, en fluidité et en conformité.
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fasst.io uses 13 technologies across their website including Google Fonts, HSTS, Contentful, and more.
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fasst.io receives approximately 2.1K monthly visitors and ranks #6,905,534 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:46 on the site.
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