fattail.com
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Fattail: The AdTech Bootstrapper's Dream
A $5.2M revenue machine with 45 employees that nobody is talking about
In a world obsessed with hypergrowth and billion-dollar valuations, Fattail is quietly building a $5.2M revenue engine with just 45 people. This isn't a VC-backed rocket ship—it's a disciplined, profitable player in the brutal adtech space.
"Their 50% direct traffic proves they've built a brand that sticks—rare for a B2B adtech player."
The Efficiency Playbook
At $5.2M revenue with 45 employees, Fattail delivers $116K per employee. Compare that to bloated SaaS startups burning cash with 10x the headcount. They're not chasing unicorn status; they're building a sustainable machine. Their traffic mix—50% direct, 30% organic—suggests strong customer retention and brand recall in a transactional B2B market.
Search Tells the Real Story
The keyword data reveals Fattail's true position: 'fattail' (410 searches) and 'fattail agoura hills' (180 searches) dominate their branded queries. The real kicker? 'when did chartbeat acquire fattail' (130 searches)—a ghost of acquisition past that still haunts their search results. They're fighting to own their identity while the market still remembers the ChartBeat era.
Their tech stack—Tailwind CSS, Bootstrap, Ant Design—shows a pragmatic approach to building fast without reinventing the wheel. No fancy bleeding-edge frameworks, just tools that ship product. The presence of LinkedIn Insight Tag and Google Analytics suggests they're still optimizing their own funnel, which is ironic for an adtech company.
- Bootstrapped discipline: $5.2M on 45 people means no VC pressure to blow up
- Brand resilience: 50% direct traffic in B2B adtech is a moat
- Ghost of acquisition past: Search volume around ChartBeat deal shows market memory
- Geographic ambiguity: 83.7% traffic from 'undefined' country—either privacy-first or a data gap
Fattail is a founder's meditation on patience
They're not building for a 10x exit—they're building for a 10-year run. In today's market, that's either naive or genius.
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Open Graph Image
http://static1.squarespace.com/static/62c8b508338435337d6a2fd1/t/66c8f100b6aadd0e23404e81/1724444928119/FatTail.png?format=1500w
Meta Tags
FatTail
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About fattail.com
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Technology Stack
fattail.com uses 14 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Squarespace, and more.
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
CMS
Squarespace
Marketing Automation
HubSpot
Advertising
LinkedIn Insight Tag
Analytics & Marketing
Google Analytics
Traffic & Audience
fattail.com receives approximately 7.0K monthly visitors and ranks #2,519,984 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:27 on the site.
The majority of fattail.com's traffic comes from undefined, undefined, .
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