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FBA Engineers: The Unlikely Tech Stack of a Structural Firm
How a 154-person engineering firm leverages React, Sentry, and niche SEO to dominate local markets
FBA Engineers doesn't just design buildings—they design a digital infrastructure that quietly outperforms most tech startups. While their competitors sleep on legacy WordPress sites, FBA is running a React-powered, Sentry-monitored operation that pulls in $24.6M annually from a hyper-niche audience.
"Their traffic numbers look weak until you realize they're not selling to the masses—they're selling to developers who type 'Potrero 1010' into Google."
The Niche SEO Playbook
FBA's top keywords reveal a masterclass in local domination: 'Potrero 1010' (1,250 monthly searches), 'Station Park Green' (1,140), and 'Vista 99' (750). These aren't generic engineering terms—they're specific building names where FBA likely provided structural work. Each search represents a developer, architect, or investor researching a project FBA already touched. This is SEO as reputation management, not lead generation.
The Tech Stack Paradox
A structural engineering firm running React, Bootstrap, and Zendesk isn't just modern—it's a strategic moat. While competitors use off-the-shelf templates, FBA's stack (detected: 14 technologies including Priority Hints, LinkedIn Insight Tag, and HSTS) suggests they're building custom client portals and project dashboards. This isn't vanity tech; it's operational leverage that justifies their premium positioning.
The traffic split is telling: 7% organic, 7% direct, and the rest likely untracked referral or paid. For a B2B engineering firm, direct traffic is gold—it means repeat clients and word-of-mouth referrals. The global rank of #6,665,681 seems abysmal until you realize they're not competing for 'engineering' keywords; they're the top result for specific projects in the Bay Area and Orange County.
- Hyper-local SEO targeting specific building projects, not generic keywords
- Enterprise-grade tech stack (React, Sentry, GTM) for a non-tech industry
- Direct traffic dominance signals strong client retention
- Niche expertise in post-tensioned concrete and seismic retrofit
- Dual-market presence in Bay Area and Southern California
The Quiet Giant of Structural Engineering
FBA isn't trying to win the internet—they're winning the projects that matter. Their digital presence is a precision tool, not a billboard, proving that in B2B, depth beats breadth every time.
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FBA Inc. Structural Engineers Post-Tensioned Concrete, Steel & Wood - Design Engineers in Hayward, CA
FBA, Inc. Structural Engineers is a full-service structural engineering firm with headquarters in the San Francisco Bay Area and an Orange County office in Southern California. FBA Inc. design services include structural concrete, post-tensioned concrete, steel, masonry, wood design, seismic evaluation and retrofit, structural assessment and repair, expert witness litigation support, and engineered demolition.
FBA Inc. Structural Engineers Post-Tensioned Concrete, Steel & Wood - Design Engineers in Hayward, CA
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About fbaengineers.com
FBA, Inc. Structural Engineers is a full-service structural engineering firm with headquarters in the San Francisco Bay Area and an Orange County office in Southern California. FBA Inc. design services include structural concrete, post-tensioned concrete, steel, masonry, wood design, seismic evaluation and retrofit, structural assessment and repair, expert witness litigation support, and engineered demolition.
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fbaengineers.com uses 14 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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HSTS
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Sentry
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fbaengineers.com receives approximately 2.1K monthly visitors and ranks #6,665,681 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:45 on the site.
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