feature.fm
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Feature.fm: The Unsexy Giant of Music Marketing
Why this $2.9M revenue platform dominates independent artists' toolkits
While music tech startups chase viral fame, Feature.fm quietly built a $2.9M revenue engine serving 21 employees and 62,853 backlinks. This isn't a flashy AI startup—it's the unsexy infrastructure that powers independent artists' careers.
"Feature.fm doesn't chase trends—it builds the rails for artists' careers, one smart link at a time."
The Artist-First Moat
Feature.fm's 52% direct traffic is telling—artists don't just discover them, they actively seek them out. With 36% organic search, they've built a self-reinforcing flywheel where word-of-mouth drives discovery, and SEO captures intent. This isn't a platform that relies on paid ads; it's a utility that becomes essential.
The Infrastructure Play
Unlike competitors chasing AI hype, Feature.fm focuses on the unsexy but critical: smart links, pre-saves, merch, and tours. Their tech stack (Next.js, Tailwind, Swiper) suggests a pragmatic, performance-first approach. They're not building shiny objects—they're building reliable pipes.
The 3.1/5 Trustpilot rating (19 reviews) reveals a nuanced reality: artists value utility over perfection. When your product becomes part of someone's livelihood, expectations shift from 'delight' to 'dependability.' Feature.fm's 21-person team has likely prioritized reliability over feature bloat.
- Direct traffic dominance signals brand loyalty, not just marketing
- Backlink profile (62K+) indicates industry authority and SEO maturity
- Low employee-to-revenue ratio ($138K/employee) suggests efficient operations
- Keyword strategy reveals focus on utility over virality (e.g., 'featurefm email overages')
The Unsexy Winner
Feature.fm proves that in music tech, infrastructure beats innovation when artists' careers depend on it.
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5 keywordsHow is Feature's SEO?
Open Graph Image
https://feature.fm/img/v124/social-sharing/cover.png
Meta Tags
Feature.fm | The #1 music marketing platform for independent artists
Deepen your relationship with your fans, promote your music and grow your career as an artist. Music smart links, Pre-Saves, merch, tours and more - all in one place.
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Feature.fm
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Reviews (18)
Useful tools
I've been using them for years and never had an issue. great for pre-saves, additional campaign tools, easy to use. No complaints!
My go-to platform for campaigns
Feature.fm is my go-to platform for campaigns: the tracking is amazing and the loading speed is probably the best around. Very dependable and fundamental for my activities
A Must-Have for Independent Artists
As an independent artist without a label or big team, Feature.fm has been one of the most valuable tools in my career. Whether I’m releasing new music, promoting merch, announcing tour dates, building my streaming presence, or just connecting with fans on social media, Feature.fm has always been part of the process. No matter what I’m working on, I can count on the platform to have a solution that helps me reach people in a real, effective way. I use it literally every day, and I genuinely enjoy using it. The features are incredibly useful and easy to work into any campaign, and the thoughtfulness behind how everything is designed really shows. But what makes Feature.fm stand out the most is the team behind it. They’re responsive, kind, and truly invested in helping artists succeed. That kind of support means everything when you're doing this without a massive machine behind you. If you're an artist, marketer, or creative of any kind, Feature.fm is the real deal. I can't recommend it enough.
By far the best music promotion and…
By far the best music promotion and pre-saving platform. I’ve tried Toneden in the past (which is two-and-a-half times the price of Feature FM), and FFM beats it in every single way. It’s far more user friendly and the pre-save links actually work properly, based on feedback from my listeners. You can also do contest, linktree type landing pages and so much more. If you take what you do seriously then sinking £20 a month into this is a no-brainer.
it’s by far the best music marketing platform out there
I’m not sure why there are so many low ratings. I use Feature.fm for all my marketing pages - (pre saves, smart links, ticket links, collecting fan emails, etc.) and it’s by far the best music marketing platform out there. I love it and they seem to have the most features than anyone else
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About feature.fm
Deepen your relationship with your fans, promote your music and grow your career as an artist. Music smart links, Pre-Saves, merch, tours and more - all in one place.
Company Overview
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Technology Stack
feature.fm uses 14 technologies across their website including HSTS, HubSpot, Facebook Pixel, and more.
Security
HSTS
Marketing Automation
HubSpot
Advertising
Facebook Pixel
Customer Support
Intercom
Analytics & Marketing
Amplitude, Hotjar, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
feature.fm receives approximately 207.1K monthly visitors and ranks #161,454 globally. The website has a bounce rate of 38% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 2:27 on the site.
The majority of feature.fm's traffic comes from undefined, undefined, .
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This page provides publicly available information about feature.fm. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit feature.fm directly at https://feature.fm.