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FedChem: The Unsung Giant in Aluminum Chemistry
A $3.2M revenue, 23-person powerhouse dominating niche chemical markets
In a world obsessed with SaaS valuations and AI unicorns, FedChem quietly dominates a $3.2M revenue niche in aluminum organic chemistry. With just 23 employees, they're the backbone behind water repellents, aluminum complex grease, and ink gellants—materials that industrial giants depend on daily.
"FedChem proves that in B2B chemicals, you don't need massive scale to own a category—just precision, chemistry, and the right aluminum-based molecules."
The Hidden Demand Engine
Their top organic keyword 'aluminum stearate' drives 230 monthly searches, while the Chinese variant '硬脂酸铝' adds another 60. This isn't just SEO data—it's proof of global industrial demand. The fact that 51% of their traffic comes from undefined regions (likely China given the keyword data) suggests a supply chain deeply embedded in Asian manufacturing.
The Team That Matters
With just 23 employees, FedChem's team is lean but hyper-specialized. Their bench includes a Senior Chemist, R&D Chemist, and Technical Service Chemist—this isn't a sales-driven operation. It's a technical organization where chemists drive the business. Director of Operations Adrien Salomon leads a team where every person likely touches the product directly.
The tech stack reveals a pragmatic, no-nonsense approach: jQuery, Bootstrap, and Tailwind CSS for a functional site that prioritizes utility over flash. Google Analytics tracks the modest 1,883 monthly visits—a tiny number that belies the high-value industrial contracts behind it. This isn't a consumer-facing brand; it's a B2B workhorse where website traffic is irrelevant to revenue.
- Global leader in aluminum organic-based chemicals (aluminum stearate, aluminum complex grease)
- Dual-market focus: industrial grease/lubricants and specialty ink gellants
- Low digital footprint (1,883 visits) suggests high-touch, relationship-driven sales
- Chemist-heavy team (30% of staff) indicates R&D-first culture
- Traffic from China signals strong Asian supply chain integration
The Anti-Startup Playbook
FedChem wins by being invisible online but indispensable in factories worldwide. Their $3.2M revenue with 23 employees shows that in industrial chemistry, deep technical moats beat flashy marketing every time.
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FedChem
Water Repellants, Aluminum Complex Grease and Ink Gellants - FedChem is a global leader in production of aluminum organic-based chemicals used in grease & ink products and water repellents.
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About fedchem.com
Water Repellants, Aluminum Complex Grease and Ink Gellants - FedChem is a global leader in production of aluminum organic-based chemicals used in grease & ink products and water repellents.
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fedchem.com uses 14 technologies across their website including Google Fonts, HSTS, PHP, and more.
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fedchem.com receives approximately 1.9K monthly visitors and ranks #8,435,531 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:12 on the site.
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