feedly.com
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Feedly: The 60-Person Powerhouse That Conquered Information Overload
How a bootstrapped aggregator built a $7.8M empire by making you smarter, not busier
In a world drowning in information, Feedly isn't just a news reader—it's a $7.8M intelligence engine powered by just 60 people. They've built an empire by doing one thing obsessively well: curating the signal from the noise.
"Feedly doesn't compete with social media—it competes with distraction itself. Their 86% direct traffic proves users don't stumble upon them; they seek them out."
The Professional's Secret Weapon
Feedly's user base isn't chasing viral content—they're cybersecurity analysts hunting threats, market researchers tracking competitors, and founders spotting trends before they peak. With 14.6M monthly visits, these aren't casual browsers; they're professionals treating information as a competitive advantage. The 86% direct traffic rate is extraordinary—it means users don't discover Feedly through algorithms, they seek it out as a daily tool.
The AI-Powered Evolution
While competitors chased social features, Feedly doubled down on AI. 'Feedly AI' isn't just a buzzword—it's their strategic moat, transforming from a passive aggregator to an active intelligence partner. Their tech stack (Tailwind, PWA, Mixpanel) reveals a lean, modern operation focused on performance over flash. The 10% organic search traffic is misleadingly low—it actually shows they don't need SEO hacks because their brand is the product.
The Trustpilot rating of 2.3/5 from 32 reviews tells a fascinating story: Feedly's power users are often its harshest critics. When you're essential to someone's workflow, every UI tweak becomes a philosophical debate. This friction is actually a sign of deep integration—they're not just a website users visit; they're a system people depend on.
- Bootstrapped efficiency: 60 employees generating $7.8M = $130K revenue per employee
- Traffic paradox: 14.6M visits with only 10% organic—brand loyalty over discoverability
- Enterprise-ready: Solutions for cybersecurity and market intel teams signal B2B pivot
- AI-first strategy: 'Feedly AI' keywords show evolution beyond RSS reader
The Anti-Social Media Success Story
In an age of infinite scroll, Feedly proves that focused attention is the ultimate premium product. They're not fighting TikTok—they're building the antidote.
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5 keywordsHow is Feedly's SEO?
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Feedly: Track the topics and trends that matter to you
Feedly is the fastest way to research the topics and trends that matter to you. Solutions for cybersecurity teams, market intel teams, or curious individuals.
Market-leading solution for monitoring topics that matter
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Reviews (20)
Love it and will continue using it
Love it and will continue using it. I am confused as to how or why it has this many negative reviews. It is by far the best RSS manager and search helper with RSS feeds. I like INOReader too but feedly is still the best at finding RSS feeds with their search engine. Also, the support at feedly is fantastic. They are humans who respond to you which is rare today.
Feedly totally replaced social networks…
Feedly totally replaced social networks in terms of news consuming for me. Although the interface isn’t always with the best up flows, it has solid mobile applications, and help me a lot to stay in touch.
It is just great and helps me save time…
It is just great and helps me save time on so many news and information these days! The design is also beautiful. It is also friendly to free users.
News stream is excellent
Should have a better design but news stream is excellent.
Good time-saver and stress reducer
I've been using Feedly for many years and a year ago became a paid user. I use both the web and Android apps multiple times a day. If you invest a little time in setting it up and training Leo, you can vastly reduce the amount of time you spend checking sites for news and following your interests. Every time I open Feedly, I immediately see the things that are most important to me. The integration with Reddit has been a major plus, greatly reducing the "noise" that Reddit creates. I also like that I can control how visually busy each Feedly item list is. The only challenge I have is that the app seems strangely slow to load items. I don't have a lot of priorities or filters, so I'm not sure what's going on with that. I can't speak about support, because I've never needed to contact them.
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About feedly.com
Feedly is the fastest way to research the topics and trends that matter to you. Solutions for cybersecurity teams, market intel teams, or curious individuals.
Company Overview
feedly.com Social Media
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Technology Stack
feedly.com uses 15 technologies across their website including HSTS, Cloudflare, HubSpot, and more.
Security
HSTS
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Analytics & Marketing
Mixpanel, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
feedly.com receives approximately 14.6M monthly visitors and ranks #3,340 globally. The website has a bounce rate of 25% with visitors viewing an average of 6.8 pages per visit. Users spend an average of 7:26 on the site.
The majority of feedly.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about feedly.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit feedly.com directly at https://feedly.com.