While giants like Shopify and BigCommerce battle for market share, a 5-person team is quietly building the plumbing that makes the entire ecosystem work. FeedStation isn't trying to be another platform—it's the critical infrastructure layer that solves the nightmare of connecting disparate systems.

"The real money in eCommerce isn't in building storefronts—it's in connecting the chaotic mess of systems that power them."

The most telling data point? Zero monthly traffic. This isn't a business chasing viral growth or SEO dominance. It's a direct-sales, relationship-driven operation where the website serves as a digital business card, not a lead generation engine. The absence of organic keywords and backlinks suggests they're not playing the content marketing game—they're likely closing deals through referrals, partnerships, and industry networks.

• 5-person team generating $400K ARR ($80K/employee)
• Webflow + AWS infrastructure suggests lean, scalable architecture
• Zero traffic footprint indicates direct sales or referral model
• Focus on 'advanced integrations'—likely high-ticket, custom work
• Privacy-focused with dedicated policy page (rare for micro-SaaS)