feelgood.se
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The Swedish Wellness Giant You've Never Heard Of
A $144M revenue company quietly dominating corporate health with 738 employees
While Silicon Valley chases AI unicorns, Sweden quietly built a 738-person wellness empire generating $144.6M annually. feelgood.se isn't selling software or apps—they're selling healthier employees, one Swedish company at a time.
"They're not building a wellness app—they're building a wellness infrastructure company that happens to use technology as a delivery mechanism."
The B2B Wellness Playbook
feelgood.se operates on a fundamentally different model than most wellness startups. While competitors chase individual consumers with subscription apps, they target the entire Swedish enterprise ecosystem. Their 27,613 monthly visitors aren't individuals seeking meditation—they're HR directors, CFOs, and operations managers looking to reduce sick days and burnout costs. With 89.5% of traffic from undefined (likely Sweden) and 10.5% from undefined, they've achieved geographic concentration that most wellness companies fail to reach.
The Search Moat
Their keyword strategy reveals a sophisticated local SEO moat. 'feelgood' (3,400 monthly searches) dominates brand awareness, while long-tail terms like 'dalarnas företagshälsa' (200), 'företagshälsovård göteborg' (160), and 'karlskrona företagshälsovård' (110) show they're capturing hyper-local corporate searches. This isn't accidental—it's a deliberate strategy to own the Swedish corporate wellness search landscape, city by city.
The tech stack tells a modern story: jQuery for legacy compatibility, Tailwind CSS for rapid UI development, Vite for build optimization, and Progressive Web App capabilities. They're using Google Analytics and Matomo for tracking—standard but effective. The presence of Priority Hints and Lazy Loading suggests they care about performance, which matters when targeting enterprise buyers who expect professional-grade digital experiences.
- 738 employees means they're likely the largest wellness provider in their segment in Sweden
- 3.2/5 Trustpilot rating from just 1 review suggests they're still building their review presence
- 38% organic traffic indicates strong SEO foundation but room for growth
- The 'undefined' traffic countries suggest either data collection issues or international expansion in early stages
The Quiet Giant of Swedish Wellness
feelgood.se proves that boring B2B models can outperform consumer wellness hype—$144M in revenue and growing, with no funding rounds or flashy exits needed.
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Open Graph Image
https://feelgood.se/sites/default/files/styles/max_1300x1300/public/2020-08/feelgood-cykel-blured.jpg
Meta Tags
Friska medarbetare ger friska företag
Friska medarbetare ger friska företag. Vi stöttar allt från enskilda medarbetare och chefer till arbetsgrupper och organisationen som helhet.
Vi arbetar varje dag för att skapa friska organisationer som når sina mål, är lönsamma och där människor mår bra. Vi stöttar allt från enskilda medarbetare och chefer till arbetsgrupper och organisationen som helhet. För det hänger ihop. Hur kan vi hjälpa dig?
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Feelgood Svenska AB
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Reviews (1)
Det var dags att förlänga mina tyngre behörigheter.
Det var dags att förlänga mina tyngre behörigheter på körkortet. Jag gick till Feelgood i Malmö för att boka en tid till läkarundersökning. Efter som jag är pensionär så fick jag gå dit som privatperson. Jag bad att få en faktura hemskickad på undersökningen. Fakturan kom och när jag såg vad jag skulle betala så kändes det som det var tre undersökningar jag skulle betala för. Notan slutade nästan på 3500Kr med moms. Det var nog den dyraste läkarundersökning jag har gjort.
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About feelgood.se
Friska medarbetare ger friska företag. Vi stöttar allt från enskilda medarbetare och chefer till arbetsgrupper och organisationen som helhet.
Company Overview
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Technology Stack
feelgood.se uses 14 technologies across their website including PHP, Drupal, jsDelivr, and more.
Programming Languages
PHP
CMS
Drupal
CDN
jsDelivr
Privacy & Consent
Cookiebot
Analytics & Marketing
Matomo, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
feelgood.se receives approximately 27.6K monthly visitors and ranks #909,834 globally. The website has a bounce rate of 29% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:05 on the site.
The majority of feelgood.se's traffic comes from undefined, .
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This page provides publicly available information about feelgood.se. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit feelgood.se directly at https://feelgood.se.