fiba.basketball
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FIBA: The Unseen Engine of Global Basketball
How a 108-year-old federation built a 2M-visit/month digital empire
While the NBA dominates headlines, FIBA quietly operates the world's largest basketball network, connecting 213 national federations and generating 1.8M monthly visits to its digital hub. This isn't just a sports federation—it's a data-driven media empire in disguise.
"FIBA isn't just governing basketball—it's becoming the primary media consumption layer for the sport globally."
The Unseen Digital Footprint
With 61% organic search traffic and 31% direct visits, FIBA has cracked the code on sports federation SEO. The domain ranks #28,749 globally—impressive for a governing body that doesn't sell tickets. The real power? 7.4 million backlinks, making it one of the most authoritative sports domains on the web.
The Keyword Strategy
FIBA's traffic isn't accidental. They own 'fiba' (35K monthly searches) but the real insight is in the long tail: 'simay naz öget' (120K searches), 'fiba world cup qualifiers' (9.4K), and 'eurobasket' (18.7K). This isn't federation jargon—it's capturing real fan intent across multiple languages and regions.
The tech stack reveals their modernization push: Ant Design for UI consistency, Swiper for mobile-first navigation, and shadcn/ui for rapid development. They're not stuck in legacy systems—they're building like a tech startup, just with 2,050 employees and $459M in revenue backing them.
- Owns 61% of its traffic through organic search (not paid)
- Runs a multi-platform social presence from TikTok to LinkedIn
- Built on modern React ecosystem (Ant Design, Radix UI, shadcn)
- Operates 213 national federations but runs like a lean digital media company
FIBA is the blueprint for sports federation digital transformation
They've built a $459M media empire without selling a single ticket online—just pure content, data, and global basketball infrastructure.
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Open Graph Image
https://assets.fiba.basketball/image/upload/w_1230/f_auto/q_auto/default-og-image
Meta Tags
The Home of FIBA Basketball - News, Stats, Games, Results, Calendar & Events | FIBA Basketball
The Official website of FIBA basketball events. Browse news, schedules, stats, rankings, results and events calendar.
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About fiba.basketball
The Official website of FIBA basketball events. Browse news, schedules, stats, rankings, results and events calendar.
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Technology Stack
fiba.basketball uses 18 technologies across their website including Cloudinary, Font Awesome, HSTS, reCAPTCHA, and more.
Media
Cloudinary
Fonts
Font Awesome
Security
HSTS, reCAPTCHA
CMS
Contentful
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
fiba.basketball receives approximately 1.8M monthly visitors and ranks #28,749 globally. The website has a bounce rate of 48% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 2:21 on the site.
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