fiberondecking.com
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Fiberon: The $180M Decking Giant You've Never Heard Of
How a 449-person company dominates the composite decking market while staying under the radar
While Trex and TimberTech dominate consumer awareness, Fiberon quietly commands a $180M revenue stream as the industry's silent giant. This isn't a startup story—it's a masterclass in B2B dominance through strategic invisibility.
"Fiberon proves that in heavy industry, market leadership doesn't require consumer mindshare—it requires contractor loyalty and supply chain dominance."
The B2B2C Playbook
Fiberon's 57% organic traffic isn't driven by brand searches—it's captured through long-tail contractor queries like 'deck rails macon,ga' (260 monthly volume). Their strategy targets the professional installer, not the weekend warrior, creating a moat through distribution relationships rather than retail shelf space.
The Visibility Paradox
With only 22.7K monthly visits and a global rank of #1,001,867, Fiberon operates in the shadows of industry giants. Yet their revenue suggests they've mastered the high-value, low-volume B2B model where a single contractor relationship outweighs 10,000 website visitors. This is deliberate scarcity—focusing on conversion over reach.
The company's tech stack reveals a modern but pragmatic approach: jQuery and Bootstrap for reliability, Tailwind CSS for rapid UI development, and PWA capabilities for field contractor access. They're not chasing Silicon Valley's latest frameworks—they're building tools that work in construction trailers and on job sites.
- Revenue-per-employee ratio of ~$401K suggests highly efficient operations
- Traffic concentration in undefined regions indicates B2B targeting or data limitations
- Social presence focused on YouTube (contractor tutorials) over Instagram (consumer lifestyle)
- Dedicated login portal for contractors signals enterprise-grade relationship management
The Invisible Giant's Lesson
Fiberon demonstrates that in heavy industry, true power lies not in consumer awareness but in becoming the indispensable choice for professionals who drive specification decisions.
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Fiberon Composite Decking | Premium Composite Decking & Railing
Discover Fiberon composite decking—a durable alternative to wood that resists fading, staining and mold. Explore our range of styles and colors to elevate your outer home!
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About fiberondecking.com
Discover Fiberon composite decking—a durable alternative to wood that resists fading, staining and mold. Explore our range of styles and colors to elevate your outer home!
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fiberondecking.com uses 30 technologies across their website including Font Awesome, hCaptcha, HSTS, Contentful, and more.
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hCaptcha, HSTS, reCAPTCHA
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Contentful
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Bunny CDN
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AWS CloudFront, Cloudflare
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fiberondecking.com receives approximately 22.7K monthly visitors and ranks #1,001,867 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 0:49 on the site.
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