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Lofty: The 22-Person Real Estate Tech Powerhouse
A $2.2M revenue machine redefining all-in-one solutions for real estate agents
In a market dominated by legacy giants, a lean team of 22 is quietly building the operating system for modern real estate. Lofty (fidacity.com) isn't just another CRM—it's a unified platform tackling the fragmented tech stack that plagues agents today.
"They're not selling software—they're selling time back to real estate agents through consolidation."
The Real Estate Tech Problem
Most agents juggle 5-7 different tools: a CRM for contacts, a separate IDX website, lead generation software, transaction management, and team collaboration tools. This fragmentation creates data silos, subscription fatigue, and workflow friction. Lofty identified this as their wedge: build one platform that does it all, seamlessly.
The Revenue Story
With $2.2M in revenue and 22 employees, Lofty generates approximately $100K per employee—a strong efficiency metric for an early-stage SaaS company. This suggests they're either in late seed/early Series A or bootstrapped with strong unit economics. The absence of public funding rounds indicates they may be self-funded or have raised quietly from strategic angels in proptech.
Their tech stack reveals a pragmatic, modern approach: jQuery for DOM manipulation (lightweight), Swiper for mobile-first UI, Goober for CSS-in-JS, and Tailwind CSS for rapid styling. The inclusion of Google Analytics, Microsoft Clarity (for session recordings), and reCAPTCHA suggests a focus on conversion optimization and security—critical for handling sensitive real estate data.
- Niche focus: Real estate agents and teams (not generic CRM)
- Bundled value: CRM + IDX + Lead Gen + Team Management
- Lean operations: $100K revenue per employee
- Modern but pragmatic tech stack
- Territory-based sales model (Jim Noble & Chel May)
The Silent Disruptor Playbook
Lofty proves you don't need massive traffic to build a $2M+ business—just the right product for a specific, underserved audience with a direct sales motion.
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Lofty Solution Suite
Lofty is an all-in-one real estate solution that offers CRM, IDX, team management, lead generation and more bundled in a seamless, easy to use package.
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About fidacity.com
Lofty is an all-in-one real estate solution that offers CRM, IDX, team management, lead generation and more bundled in a seamless, easy to use package.
Company Overview
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Technology Stack
fidacity.com uses 15 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, OneTrust, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Privacy & Consent
OneTrust
Marketing Automation
HubSpot
Advertising
Microsoft Ads, Facebook Pixel
Analytics & Marketing
Clarity, Google Analytics
Traffic & Audience
fidacity.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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