field1st.com
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Field1st: The 6-Person AI Safety Bet
Can a lean team out-innovate giants in construction safety tech?
In an industry dominated by legacy players and paper checklists, Field1st is betting that AI can predict accidents before they happen. With just 6 employees and $0.4M in revenue, this isn't just a platform—it's a high-risk, high-reward experiment in vertical SaaS.
"They're not selling software—they're selling a prediction engine that could prevent the next lawsuit."
The Construction Safety Gap
Field1st targets a brutal industry: construction. 20% of worker deaths happen on construction sites. Yet, safety reporting remains fragmented—paper forms, disjointed spreadsheets, reactive compliance. Field1st unifies this into a single AI-powered platform, turning incident data into predictive insights. Their keywords reveal their focus: 'root cause analysis,' 'AI-powered safety inspector,' and 'contractor risk firm.' They're not just tracking incidents; they're analyzing them to prevent future ones.
The Lean Growth Play
With 3,915 monthly visits and 46% direct traffic, Field1st is likely in the early adopter phase—where word-of-mouth and direct outreach drive growth. Their organic search traffic (31%) suggests they're starting to rank for niche terms like 'safety observation report format' and 'rca root cause analysis.' But the real story is in the data gaps: no backlinks, no social profiles, no Trustpilot reviews. This isn't a company scaling through SEO or viral content. It's a classic founder-led sales motion, targeting safety managers in construction and manufacturing.
The tech stack tells a story of pragmatism: jQuery, Bootstrap, and Tailwind CSS suggest a focus on rapid development over cutting-edge frameworks. They're not building for Silicon Valley—they're building for field operations. The lack of structured data and social profiles reinforces this: they're not optimizing for Google's algorithms, but for real-world safety outcomes.
- AI-driven predictive analytics for workplace incidents
- Unified safety ecosystem replacing fragmented tools
- Focus on root cause analysis and compliance management
- Early-stage traction with founder-led sales motion
The High-Stakes Bet
Field1st is a classic vertical SaaS play: solve a painful, regulated problem with AI. The market is massive, but execution is everything. With just 6 employees, they're either on the verge of a breakthrough or a cautionary tale. For investors and founders, the question isn't whether AI can transform safety—it's whether this team can scale fast enough to own the space.
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Meta Tags
AI Safety Management Platform | Predict & Prevent Workplace Incidents
Field1st unifies your entire safety ecosystem with AI—streamlining data collection, compliance management, predictive analytics, and real-time insights in one intuitive platform.
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About field1st.com
Field1st unifies your entire safety ecosystem with AI—streamlining data collection, compliance management, predictive analytics, and real-time insights in one intuitive platform.
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Technology Stack
field1st.com uses 20 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
Framer, WordPress
Marketing Automation
HubSpot
E-commerce & Payments
WooCommerce
Traffic & Audience
field1st.com receives approximately 3.9K monthly visitors and ranks #4,225,251 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:04 on the site.
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