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FieldWorks: The Silent Giant of Grassroots Organizing
How a 500+ person political consulting firm dominates the shadows of democracy
FieldWorks isn't a startup—it's a political industrial complex. With 521 employees and $15M in revenue, they've built an invisible infrastructure for campaigns that outsiders rarely see, yet every major political operation depends on.
"FieldWorks proves that in politics, the companies with the biggest impact often have the smallest digital footprint."
The Invisible Workforce
With 521 employees, FieldWorks operates like a shadow government. They're not building tech—they're deploying humans. While startups chase AI, FieldWorks dominates the unsexy but critical layer of voter contact, canvassing, and grassroots mobilization that actually moves elections. Their team structure suggests a massive field operation, likely organized around regional directors managing hundreds of organizers across key swing states.
The Revenue Paradox
Here's the counterintuitive part: $15M revenue with 521 employees means an average revenue per employee of just $28,790. That's shockingly low for a consulting firm. This suggests either razor-thin margins, a significant portion of revenue going to field staff wages, or a business model built on volume over margin. The 52% direct traffic indicates they're not competing on SEO—they're winning through relationships and repeat clients in the political ecosystem.
The keyword data reveals their true identity crisis: 'fieldworks' gets 610 searches, but 'fieldwork' gets 6,040. They're constantly battling the generic term. Meanwhile, a bizarre long-tail keyword about ADP paystubs appears in their analytics—likely a stray visitor who searched for the wrong 'fieldwork,' revealing how their brand struggles against generic search terms.
- Built for campaigns, not consumers: Their 52% direct traffic shows they're a B2B political vendor, not a consumer brand
- The low revenue-per-employee suggests a labor-intensive model: This is a people business, not a software business
- Minimal digital footprint: 6,467 monthly visits is tiny for a company this size—proving their value is offline
- Dominant in the shadows: They rank #1.9M globally, yet command a political consulting army
The Political Infrastructure Play
While VCs chase AI, FieldWorks quietly dominates the unsexy, high-margin business of democracy. They're not a tech company—they're a political utility.
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About fieldworks.com
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fieldworks.com uses 12 technologies across their website including Font Awesome, PHP, WordPress, and more.
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fieldworks.com receives approximately 6.5K monthly visitors and ranks #1,940,206 globally. The website has a bounce rate of 32% with visitors viewing an average of 6.1 pages per visit. Users spend an average of 1:55 on the site.
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