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Figured: The $28M AgTech Secret Weapon
How a New Zealand farm planning tool is quietly winning in a fragmented market
While Silicon Valley chases AI hype, Figured is building a $28M empire by solving the most fundamental problem in agriculture: data chaos. This isn't another farm management app—it's the financial nervous system for modern farming.
"Figured doesn't just track farms—it predicts their financial future with real-time accuracy that banks actually trust."
The Silent Enterprise Takeover
With 197 employees and $28.2M in revenue, Figured has achieved what most SaaS startups dream of: deep enterprise penetration in agriculture without the typical hype cycle. Their secret? They speak the language of both farmers and CFOs. The 44% direct traffic share proves farmers aren't just trying it—they're making it part of their daily workflow.
The Integration Moat
Look at their keyword data: 'figured and myob integration' (210 monthly searches) and 'xero login' (240K+ searches) dominate. Figured isn't competing with accounting giants—it's becoming their agricultural intelligence layer. This symbiotic relationship creates a defensive moat that pure-play competitors can't touch.
The tech stack reveals a pragmatic, battle-tested approach: jQuery for reliability, Tailwind CSS for speed, and Google Analytics for data obsession. This isn't a bleeding-edge startup—it's a mature platform that prioritizes function over flash. The 22 detected technologies suggest a focus on integration capabilities rather than monolithic architecture.
- Revenue-per-employee: ~$143K (efficient for vertical SaaS)
- Global rank #1.5M suggests focused market penetration over broad appeal
- Top keyword 'figured' (2.5K monthly) shows strong brand recognition in core markets
- Leadership team spans data, engineering, and lending—critical for farm finance
The Undisputed Category King
While others pivot, Figured builds. While others raise, Figured grows. In the battle for farm financial intelligence, they've already won—banks just haven't realized they're now in the software business.
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Farm Financial Management and Planning Software | Figured
Figured is a complete online livestock, crop and production tracking, farm planning, budgeting and forecasting tool, farm management software that gives you accurate data in one place, in real-time.
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About figured.com
Figured is a complete online livestock, crop and production tracking, farm planning, budgeting and forecasting tool, farm management software that gives you accurate data in one place, in real-time.
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figured.com uses 22 technologies across their website including Google Fonts, HSTS, Contentful, and more.
Fonts
Google Fonts
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HSTS
CMS
Contentful
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Advertising
Twitter Pixel, LinkedIn Insight Tag, Facebook Pixel
Traffic & Audience
figured.com receives approximately 15.5K monthly visitors and ranks #1,500,495 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:26 on the site.
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