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The $29M Liquid Filling Specialist
How Filamatic dominates industrial packaging with 82 employees and 4,812 monthly visitors
In the industrial automation world, Filamatic isn't chasing venture capital headlines—it's quietly building a $29M business by mastering the unglamorous science of liquid filling. While most B2B companies obsess over growth hacking, this 82-person team has built a defensible niche in packaging equipment that moves 72.9% of its traffic from markets we can't even name.
"Their top keyword isn't 'liquid filler'—it's 'viscosity' with 61,770 monthly searches. That tells you everything about their customer."
The Technical Niche Play
Filamatic's SEO reveals their true audience: engineers and operators who care about centipoise units, piston filler mechanics, and service parts management. They're not selling to marketers—they're selling to people who understand that a 3,290 monthly search for 'centipoise' represents a serious industrial problem that needs solving.
The Bootstrap Reality
With 82 employees generating $28.9M in revenue, that's approximately $352K per employee—exceptional efficiency for industrial manufacturing. No funding rounds, no acquisition chatter, just Robert Rosen and his team executing a focused strategy while competitors chase scale through venture capital.
The traffic data tells a story of industrial opacity. When 72.9% of visits come from 'undefined' countries, you're dealing with either defense contractors, pharmaceutical giants, or specialized manufacturers who don't publicly disclose their locations. This isn't a bug—it's a feature of their high-value, low-volume business model.
- Technical SEO that attracts engineers, not browsers—'piston filler' (230 monthly searches) converts better than generic terms
- Bootstrap efficiency: $352K revenue per employee vs. SaaS industry average of $200K
- Trustpilot absence speaks volumes: their customers don't review on public platforms
- Tech stack is deliberately simple—jQuery, Bootstrap, no complex frameworks that would distract from core product
The Quiet Giant in Industrial Packaging
Filamatic proves that in B2B industrial tech, depth beats breadth every time. Their 4,812 monthly visitors are worth more than most SaaS companies' 481,200 because they're solving real, expensive problems with liquid handling.
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Liquid Filling Systems, Bottle Filling, Liquid Fillers, Liquid Bottling Equipment – Filamatic, Baltimore, MD
Filamatic specializes in the sale and support of specially-designed Liquid Filling Systems, Bottling Equipment and Packaging Systems for a wide range of industries and applications.
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About filamatic.com
Filamatic specializes in the sale and support of specially-designed Liquid Filling Systems, Bottling Equipment and Packaging Systems for a wide range of industries and applications.
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filamatic.com uses 16 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Traffic & Audience
filamatic.com receives approximately 4.8K monthly visitors and ranks #3,820,907 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:36 on the site.
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