In a world of $100M ARR file transfer unicorns, FileGenius proves that boring infrastructure can still pay the bills. With just 4 employees and a tech stack from 2010, they're generating $300K annually by serving a forgotten niche.

"78% direct traffic is the holy grail—it means customers aren't finding you, they're already looking for you. This isn't marketing; it's a dependency."

The traffic data reveals a stark reality: 2,538 monthly visits with 10% organic search means they're essentially invisible to new customers. Yet $300K revenue on that traffic suggests either extremely high conversion rates or, more likely, a small number of very large enterprise contracts that renew annually. This is classic 'whale hunting'—few customers, high lifetime value, minimal acquisition cost.

• Keith Bumgarner, Scott Wertime, and Sharon Cage have built a lifestyle business that prints $75K per employee
• The 'documentgenius.com' keyword confusion suggests brand fragmentation or a failed pivot
• Zero Trustpilot reviews and backlinks indicate they're not playing the modern SaaS game