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Filld: The Gas Delivery Pivot That Failed
How a $38M-funded energy startup pivoted to predatory payday loans
Filld.org claims to deliver gas to your car, but its website screams 'instant payday loans.' This is the story of a $38.8M-funded startup that pivoted from a legitimate energy service into the high-risk world of no-credit-check loans.
"A $38.8M valuation reduced to 711 monthly visitors and a desperate pivot to 'guaranteed approval' loans."
The Identity Crisis
Filld started as a mobile gas delivery service, backed by serious venture capital. Today, the domain filld.org is an SEO shell hosting a payday loan aggregator. The disconnect is stark: a company built on logistics and physical infrastructure has dissolved into a digital lead generator for high-interest cash advances. With only 711 monthly visits, the site is barely functional as a business.
The Traffic Paradox
Despite being a US-focused energy company, filld.org receives 100% of its traffic from 'undefined' regions. The SEO strategy is non-existent, targeting only 3 keywords: 'filld' (230 volume), '200 dollar loan' (70 volume), and a zero-volume long-tail string. This suggests the site is either a parked domain or a hastily built landing page capturing zero organic intent.
The technical stack reveals a rushed, template-driven rebuild. Using Tailwind CSS, Bootstrap, and Ant Design simultaneously indicates a lack of cohesive product direction. The site relies on jQuery and Slick—technologies that signal legacy code rather than modern fintech infrastructure. For a company that once raised nearly $40M, this tech debt is a visual representation of a pivot gone wrong.
- Pivoted from physical gas delivery to digital loan aggregation
- Revenue dropped to $3.4M from a peak that justified $38.8M in funding
- Traffic is statistically zero (711 visits/month) for a funded entity
- Tech stack is a patchwork of conflicting frameworks (jQuery + Tailwind + Ant Design)
A Cautionary Tale of VC Burnout
Filld represents the graveyard of hardware startups that couldn't scale, leaving behind a digital husk scraping for revenue in predatory lending.
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3 keywordsHow is Filld's SEO?
Meta Tags
Filld - Payday Loans Online
Payday Loans Online Same Day ⚡ No Credit Check ⚡ Instant Cash Loan Guaranteed Approval ⚡ Best for emergency expenses up to $5000 with Bad Credit Near me Filld, Gas Delivered to Your Car.
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About filld.org
Payday Loans Online Same Day ⚡ No Credit Check ⚡ Instant Cash Loan Guaranteed Approval ⚡ Best for emergency expenses up to $5000 with Bad Credit Near me Filld, Gas Delivered to Your Car.
Company Overview
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Technology Stack
filld.org uses 18 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
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Trustpilot
Performance
Lazy Loading, Priority Hints
Traffic & Audience
filld.org receives approximately 711 monthly visitors. The website has a bounce rate of 35% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of filld.org's traffic comes from .
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