filson.com
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Filson: Timeless Craftsmanship Meets Modern E-commerce
Unveiling the legacy and digital strategy of Filson.com
Since 1897, Filson has been synonymous with durability and quality in outdoor gear. But how has this legacy brand adapted to the digital age? Let's dive into the data.
"Filson's digital presence is as robust as their iconic Mackinaw jackets."
User Engagement
With a significant 57% direct traffic, Filson has cultivated a loyal customer base. The brand's strong reputation and legacy drive repeat visits and purchases.
Growth Story
Despite a modest 31% organic search traffic, Filson's e-commerce strategy is thriving. The brand's focus on high-quality, durable products resonates with customers, as evidenced by the 2.4M monthly visits.
Filson's success in the digital realm is a testament to their unwavering commitment to quality. Their products, from jackets to duffle bags, are not just items but investments in longevity.
- 111K monthly searches for 'Filson'
- 6K monthly searches for 'Filson jacket'
- 2K monthly searches for 'Filson duffle bag'
Filson: A Digital Legacy
By blending timeless craftsmanship with a robust digital strategy, Filson continues to thrive in the modern market.
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5 keywordsHow is Filson's SEO?
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Filson - Better Outdoor Clothes & Gear
Filson unfailing goods are made with the best materials and craftsmanship. Building a legacy of quality and durability since 1897.
Filson - Better Outdoor Clothes, Bags, and Accessories
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Reviews (20)
Great clothes, Ambivalent Customer Experience
I bought a Mackinaw Jac-Shirt that was on sale for 50% off. I asked for a receipt at the register and the salesperson had me enter my email so that it would be emailed instead. We talked about how great a sale it was at 50% off that I bought another jacket at full price and almost bought one of a different color from the tables until I noticed that they were only 40% off. The salesperson suggested that they might be a newer color. I passed on that, but I left happy thinking I had gotten the best deal. Unfortunately, when I checked the emailed receipt when I got home, I realized they had only given me 40% off. My mistake for not checking carefully before leaving, but I was tired and frazzled from Seattle traffic and facing the prospect of driving for hours through rush-hour traffic to get home. Most stores would have confirmed that they had that item marked at 50% off on their rack and honored their price, so I called the store the next business day and was told they would not make an adjustment because the jac-shirt was listed on the website for 40% off. I asked to speak with the manager. The salesperson initially ignored me and kept explaining why it was against store policy and that nothing could be done. They then told me that they would contact the manager, but I would be told the same thing. I was finally told that the manager was unavailable, but I would be contacted. I was never contacted. After several days, I contacted customer care on the website and was told I would have to get the charge adjusted by the store because local store prices varied on sales. I contacted my credit union who contacted VISA who contacted Filson's bank and confirmed that I had purchased the jac-shirt for 40% off despite pictures of the sales tag showing 50% off. I filed complaints with the Washington Attorney General and BBB. It isn't worth $49.50 to go through small claims court. Filson will never get anything more from me. They don't honor their in-store advertised sales prices! I need to add a follow-up because many weeks later I was issued $150.77 as a price match, three times more than what I had requested. So, in the long run, after contacting the corporate office, BBB, and the Washington State Attorney General's Office, I was treated like a prince. Your experiences may vary.
Would put less than a Star if I could
Would put less than a Star if I could. My husband ordered a knife, he received it and it wasn't what he expected and asked me to return it. We sent an email on December 11, 2025, didn't receive a response from them until December 24, 2025 (during the holidays), finally was able to handle it today and the return window had closed on 1-5-26 (it is 1-7-26). , So we are out the money and I do not recommend ordering anything from this company.
Filson flops
Filson flops don’t use shop app customer service nin existing for online. After 30 years I am done with Filson
Poor communication and processes
I wish I would have read these reviews prior to purchasing from Filson. Where do I begin. I placed an order in the beginning of December but requested it to be cancelled within minutes of placing it. This was due to not wanting a Filson box shipped to my house to potentially ruin the big surprise for my husband. The product is expensive and we don’t normally spend money on things like this so it’s very special. I had planned to repurchase the same item from a local vendor to be delivered in an unmarked box. I spoke with a CSR on the phone the same day and they assured me it was done. I trusted them. I got a notification a week later that the order had been shipped and was “on the way”. In a frenzy, I tried to contact them and was stonewalled. I finally was able to reconnect with them and they took no responsibility for the system error and said it was now out of their hands. I had to “return to sender” through UPS on my own to thwart the delivery. After they received the package back, they said it would be 3-5 business days for the refund. After another 2 weeks I emailed them for an update and they let me know the return didn’t process in their system correctly. I’m still waiting for a refund. This was a simple situation that could have been resolved quickly at inception. I ended up ordering the same product for my husband from a local third party, so now I spent the money twice, with interest. I stayed loyal to the brand however this experience has changed the way I view them. The lack of communication at this company is staggering. This is a high-end brand that deserves better. I don’t ever leave negative reviews and I’m not a Karen, but this is something that should be public to hopefully improve their processes.
Terrible EU Customer Support - Avoid
Long time customer of Filson having bought numerous garments from a retailer in the UK. Loving the brand and quality I thought I would buy from the Filson EU store. Two items with discount codes validated for each item respectively. I realised one of my codes had not been applied after purchase so made contact with Filson for support. After multiple AI replies received delayed contact from Filson telling me that I could not use the codes despite both garments being applicable if ordered separately with free shipping. Considering an order over £1,300 for two items Filson repeatedly refused to retrospectively apply any discount and have since ignored my request for support. Had I returned the items and ordered again I could have successfully applied the discounts but I do not think it a practical solution to send items back to Milan(at cost) so I could order again and apply the discount codes to be a good use of resource or good for the environment. I will not shop Filson again. A real shame they are let down by customer service considering they are a premium Brand. I have waited a long time before posting this review hoping that may have responded, but they have not.
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About filson.com
Filson unfailing goods are made with the best materials and craftsmanship. Building a legacy of quality and durability since 1897.
Company Overview
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Technology Stack
filson.com uses 24 technologies across their website including Google Maps, Adobe Fonts, Google Fonts, hCaptcha, HSTS, and more.
Maps
Google Maps
Fonts
Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
CRM
Salesforce
Traffic & Audience
filson.com receives approximately 2.4M monthly visitors and ranks #19,361 globally. The website has a bounce rate of 27% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 2:03 on the site.
The majority of filson.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about filson.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit filson.com directly at https://filson.com.