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findCRA: The Niche Engine Banks Crave
How a 6-person team built a $400k/year research platform for CRA compliance
In a world of bloated enterprise software, findCRA is a surgical strike. They don't try to be everything to everyone; they solve one critical, bureaucratic nightmare—Community Reinvestment Act (CRA) compliance—and they do it with a laser focus that larger incumbents can't match.
"They are winning by ignoring the noise. While competitors chase scale, findCRA dominates a niche so specific it's practically invisible to the broader market."
The Unsexy Problem
CRA compliance is a regulatory requirement for banks to demonstrate lending to low- and moderate-income communities. It’s dry, documentation-heavy, and painful. findCRA’s platform strips away the fluff, offering a search engine specifically for finding CRA-aligned nonprofits and building performance context. It’s not sexy, but for a compliance officer at a regional bank, it’s the difference between a smooth audit and a regulatory headache.
The Traffic Paradox
The data reveals a fascinating anomaly. Despite targeting a high-volume keyword like 'CRA' (688k monthly searches), findCRA captures only a tiny fraction of that traffic. Why? Because the intent behind 'CRA' is often generic or unrelated to their niche. Yet, their 54% direct traffic suggests a highly loyal, recurring user base. These aren't casual browsers; they are compliance professionals who bookmark the tool and return daily.
The team of six is ruthlessly efficient. With a revenue-to-employee ratio of ~$67k, they are operating leaner than most startups, likely keeping overhead low to focus purely on product and sales. Their tech stack—Tailwind CSS, Bootstrap, jQuery—confirms this: pragmatic, battle-tested, and no-nonsense. They aren't chasing bleeding-edge frameworks; they are shipping code that works.
- Hyper-Niche Focus: They ignore general banking software to own the CRA workflow completely.
- High-Intent Users: 54% direct traffic indicates a product that becomes a daily habit.
- Lean Operations: 6 employees generating $400k in revenue proves the efficiency of their model.
The Blueprint for Niche Domination
findCRA proves that in a sea of generic SaaS, the most valuable companies are often the ones doing the boring work exceptionally well.
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https://search.findcra.com/wp-content/themes/findcra3/media/img/findCRA-Logo-New-Colors-No-Tag_196x62.png
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findCRA | The research engine that puts CRA first.
Our intuitive software platform gives banks the power to instantly find and research CRA-aligned nonprofits, build performance context, and get answers to CRA questions.
Streamline CRA success with findCRA's powerful tools.
Our intuitive online solutions give you the power to instantly find CRA-aligned nonprofits, research CRA relationships, build performance context, and get answers to your CRA questions.
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About findcra.com
Our intuitive software platform gives banks the power to instantly find and research CRA-aligned nonprofits, build performance context, and get answers to CRA questions.
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findcra.com uses 25 technologies across their website including Google Maps, Font Awesome, Google Fonts, Auth0, and more.
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Google Maps
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Font Awesome, Google Fonts
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Auth0
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reCAPTCHA
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PHP
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WordPress
Traffic & Audience
findcra.com receives approximately 2.1K monthly visitors and ranks #7,361,164 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:33 on the site.
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