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RightClick: The Human-First IT Staffing Firm
How a boutique IT recruiter built a $12.8M business by treating candidates as people, not data points
In a world of algorithmic hiring and automated rejection emails, RightClick is betting on the opposite strategy: radical human attention. They've grown to $12.8M in revenue by rejecting the 'candidate-as-number' mentality that plagues the staffing industry.
"They're not just filling seats—they're building relationships that outlast any single placement."
The Candidate Experience Problem
While most staffing firms treat candidates like inventory, RightClick's data reveals a telling pattern: 47% of their traffic is direct. People don't stumble upon them through SEO tricks—they're returning because the experience works. Their top keywords aren't generic 'IT jobs' but specific phrases like 'dead end job' (1,860 monthly searches), suggesting they're attracting people actively seeking change, not just browsing.
Growth Through Referrals, Not Ads
With only 29% organic search traffic, RightClick isn't competing for the same keywords as Indeed or LinkedIn. Instead, their growth engine is built on referrals and repeat business. Their social presence—Twitter, Facebook, LinkedIn, and even Instagram—serves as a community hub rather than a broadcast channel. The $12.8M revenue with 107 employees suggests ~$119K revenue per employee, indicating high-touch, high-value placements rather than high-volume churn.
Their leadership team is deliberately lean and experienced. President & Founder Mark Peffer leads with Elizabeth Bartilucci (VP HR) and Brooke McKean (Account Executive/VP) forming the core. This isn't a VC-backed scaling play—it's a deliberate, relationship-driven business model where each team member carries significant weight.
- Tech stack is modern but pragmatic (Tailwind, GSAP, Bootstrap) suggesting they invest in developer experience
- No funding data means they're bootstrapped or privately held—giving them freedom from growth-at-all-costs pressure
- Email addresses use 'TheRightClick.com' and 'RightClickRecruiting.com'—brand consistency matters to them
- They rank for 'bullhorn status' (760 monthly searches), indicating deep integration with ATS systems
The Anti-Scale Playbook
RightClick proves that in staffing, quality compounds while quantity commoditizes. Their $12.8M business isn't built on traffic—it's built on trust. For founders and investors, this is a masterclass in building a defensible moat through human connection in an increasingly automated industry.
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RightClick | The Right Choice for IT Staffing & Recruiting
RightClick is an innovative IT staffing and recruiting firm. We differentiate ourselves from others by treating each candidate and client with personal attention and respect; not just another number in our system. When teaming up with us, success is served and goals are achieved.
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About findtherightclick.com
RightClick is an innovative IT staffing and recruiting firm. We differentiate ourselves from others by treating each candidate and client with personal attention and respect; not just another number in our system. When teaming up with us, success is served and goals are achieved.
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findtherightclick.com uses 14 technologies across their website including Google Maps, Font Awesome, Google Fonts, PHP, and more.
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findtherightclick.com receives approximately 5.7K monthly visitors and ranks #3,306,107 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:06 on the site.
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