9:41
finlaysons.com.au
Screenshot of finlaysons.com.au
finlaysons.com.au favicon

finlaysons.com.au

15 technologies
VerifiedGrowingVisit3.9K/mo$37M13615 Tech2 Leads
Deep Dive

Finlaysons: The Adelaide Powerhouse

How a 136-person firm generates $36.7M by ignoring the global rat race

In a world where law firms chase global expansion, Finlaysons proves that regional dominance is far more profitable. With just 136 employees in Adelaide and Darwin, they pull in $36.7M annually by doing one thing exceptionally well: owning their local market.

$36.7M
Annual Revenue
136
Employees
53%
Organic Traffic
26K
Top Keyword Volume

"They aren't trying to be the biggest firm globally—they're building an unshakeable monopoly in their backyard."

The Efficiency Play

At $270K revenue per employee, Finlaysons punches well above its weight for a regional firm. This isn't a volume play; it's a precision strike. They've identified that 'leading corporate commercial lawyers' in Adelaide is a blue ocean compared to the red ocean of Sydney and Melbourne. Their 53% organic traffic share suggests they dominate search results for high-intent legal queries in South Australia.

Relationship Capital

Their tagline—'Industry Focused, Globally Minded, Relationship Driven'—isn't just marketing fluff. The keyword data reveals the strategy: they rank for specific partner names ('Mark Wood', 'David Martin') with volumes of 26K and 6K monthly searches respectively. This indicates a firm built on individual reputations that convert into bookable business, not faceless corporate branding.

  • Dual-hub strategy (Adelaide + Darwin) creates geographic moats
  • Partner-led SEO captures high-value individual search intent
  • Tech stack (Tailwind, PWA) suggests modern digital presence despite traditional industry
  • Strong social signals on LinkedIn and Facebook for B2B trust
No global footprint or international offices
Deep regional penetration and local market intelligence
Limited traffic compared to BigLaw competitors
High revenue density per employee
No disclosed funding or aggressive scaling plans
Partner-centric brand that retains clients through relationships, not scale

For founders and investors, Finlaysons represents a fascinating case study in defensible positioning. They've avoided the trap of 'growth for growth's sake.' Instead, they've built a $36.7M revenue engine on the foundation of regional expertise and individual partner brands. Their tech stack—modern but practical (Tailwind CSS, PWA)—shows they invest in digital presence where it matters, without over-engineering.

The Takeaway

Regional dominance beats global mediocrity every time.

What tech stack does Finlaysons use?

22 detected
Marketing Automation1
Web Standards2
JavaScript Libraries3
Frontend Frameworks1
Tracking & Analytics7
G
Google Tag Manager
G
Google Tag Manager
G
Google Analytics
H
HubSpot
G
Google DoubleClick
G
Google Static
G
Google APIs

How much traffic does Finlaysons get?

Traffic & Engagement

3.9K
Monthly Visits
1.4
Pages/Visit
0:08
Avg. Duration
37%
Bounce Rate
Monthly Traffic Trend+46%
2.7K
Oct 2025
Oct
2.9K
Nov 2025
Nov
3.9K
Dec 2025
Dec

Traffic Sources

Search
53%
Direct
31%
Social
5%
Referrals
9%
Email
0%
Paid
1%

Where is Finlaysons's audience located?

🌍74.7%
🌍25.3%

What keywords does Finlaysons rank for?

5 keywords
1mark wood26.2K vol$2.28
2lawyers adelaide michael100 vol
3cle56.7K vol$3.04
4david martin6.4K vol$1.41
5cles3.7K vol$4.28

How is Finlaysons's SEO?

Open Graph Image

OG Image preview
og:image

https://www.finlaysons.com.au/wp-content/uploads/2020/06/cropped-Video-banner-image.jpg

Meta Tags

title49 chars

Finlaysons | Leading Corporate Commercial Lawyers

description274 chars

Finlaysons Lawyers are a leading corporate and commercial law firm with an office in Adelaide and Darwin. They work with local, national and international clients across a range of specialised practice areas. They are highly regarded as a leading Australian commercial firm.

og:description

Finlaysons is one of Australia’s most respected major commercial law firms. We are based in Adelaide, with an office in Darwin, and can trace our origins back over 150 years

languageEN-AU

H1 Tags

h1Industry Focussed Globally Minded Relationship Driven
h1News & Insights
h1Who We Are

Schema Types

Unknown

Who works at Finlaysons?

Loading leads...

What do customers think of Finlaysons?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Finlaysons

What is Finlaysons's Revenue?
Finlaysons generates approximately $37M in annual revenue. With 136 employees, that's $270,000 per employee.
What does Finlaysons do?
Finlaysons Lawyers are a leading corporate and commercial law firm with an office in Adelaide and Darwin. They work with local, national and international clients across a range of specialised practice areas. They are highly regarded as a leading Australian commercial firm.
How fast is Finlaysons growing?
Finlaysons employee count has changed by 11% year over year.
What technologies does Finlaysons use?
Finlaysons uses 15 technologies across their website including Video, Fonts, CMS. Key technologies include YouTube Embed, Font Awesome, Adobe Fonts, WordPress.
Who are Finlaysons's competitors?
Finlaysons's main competitors include Mills Oakley, Lander and Rogers, Farrar Gesini Dunn, Addisons, Page Seager Lawyers. These companies operate in similar markets and compete for the same customer base.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Finlaysons?

Social Profiles

What are Finlaysons's key pages?

Export finlaysons.com.au Data

Download the complete tech stack, analytics, leads, and company data for finlaysons.com.au in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About finlaysons.com.au

Finlaysons Lawyers are a leading corporate and commercial law firm with an office in Adelaide and Darwin. They work with local, national and international clients across a range of specialised practice areas. They are highly regarded as a leading Australian commercial firm.

Company Overview

finlaysons.com.au
Website
law_and_government
Industry
#4,786,659
Global Rank
3.9K
Monthly Visitors
15
Technologies
2+
Employees

finlaysons.com.au Key Pages

finlaysons.com.au Social Media

Contact finlaysons.com.au

Technology Stack

finlaysons.com.au uses 15 technologies across their website including YouTube Embed, Font Awesome, Adobe Fonts, WordPress, and more.

Video

YouTube Embed

Fonts

Font Awesome, Adobe Fonts

CMS

WordPress

Marketing Automation

HubSpot

Analytics & Marketing

Google Tag Manager, Google Analytics

Web Standards

Twitter Cards, PWA

Traffic & Audience

3.9K
Monthly Visits
37%
Bounce Rate
1.4
Pages/Visit
0:08
Avg. Duration

finlaysons.com.au receives approximately 3.9K monthly visitors and ranks #4,786,659 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:08 on the site.

The majority of finlaysons.com.au's traffic comes from undefined, .

Frequently Asked Questions

What is finlaysons.com.au?
Finlaysons Lawyers are a leading corporate and commercial law firm with an office in Adelaide and Darwin. They work with local, national and international clients across a range of specialised practice areas. They are highly regarded as a leading Australian commercial firm.
What technologies does finlaysons.com.au use?
finlaysons.com.au uses 15 technologies including YouTube Embed, Font Awesome, Adobe Fonts, and 9 more. View the full tech stack analysis above.
How do I contact finlaysons.com.au?
You can contact finlaysons.com.au through their contact page.
What are finlaysons.com.au's social media accounts?
finlaysons.com.au is active on facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is finlaysons.com.au?
finlaysons.com.au receives approximately 3.9K monthly visitors and ranks #4,786,659 globally. Traffic is growing by 33.9% month-over-month.

Related Searches

finlaysons.com.au pricingfinlaysons.com.au reviewsfinlaysons.com.au alternativesfinlaysons.com.au loginfinlaysons.com.au careerswhat is finlaysons.com.aufinlaysons.com.au tech stackfinlaysons.com.au contactfinlaysons.com.au vs competitorsfinlaysons.com.au featureshow to use finlaysons.com.aufinlaysons.com.au integrations

This page provides publicly available information about finlaysons.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit finlaysons.com.au directly at https://finlaysons.com.au.